• News
  • Guides
  • Reviews
  • Media
  • About
  • News
  • Guides
  • Reviews
  • Media
  • About
Sign up Now (For Free)

Sign up for our newsletter and receive the latest automotive news in your inbox!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing!
News
Read Now
  • All News
  • Automakers
  • Automobiles
  • Auto Shows
  • Business
  • EVs & Environment
  • Guides
  • Lawsuits/Legal
  • Regulatory
  • Ride-Sharing
  • Safety & Recalls
  • Technology
Recent
  • The Rearview Mirror: The End of the Road for Route 66
  • Here We Go Again: Automakers Report June Sales Decline
  • Recession or Not, U.S. Car Market is in For a Big Boom
  • Hyundai Slashing Passenger Car Line-up — Again
  • Tesla, Maserati and Genesis Owner Loyalty Rising
  • Tesla Market Share Set to Collapse as EV Competition Heats Up, Predicts Leading Analyst
  • Nissan Planning to Drop Titan After 2024
  • New NHTSA Chief Ready to Crack Down on Wayward Self-Driving Technology
  • GM Avoids UAW Strike at Four Michigan Plants
  • Rising EV Prices Could Cause the Auto Market to “Collapse,” Warns Stellantis Manufacturing Chief
Editor’s Choice
    Reviews
    Read Now
    • All Reviews
    • Classic Cars
    • Concept Cars
    • Convertibles
    • Coupes
    • Crossovers/CUVs
    • Diesel
    • Hot hatches
    • Hybrids
    • Luxury Vehicles
    • Minivans
    • Muscle Cars
    • Pickups
    • Sedans
    • Sports Cars
    • Super Cars
    • SUVs
    Recent Reviews
    • A Week With: 2022 Jeep Grand Cherokee 4xe Overland
    • A Week With: 2022 Volkswagen Tiguan SE R-Line Black
    • First Drive: 2023 Cadillac Lyriq
    • First Drive: 2022 Ford Bronco Everglades Edition
    • A Week With: 2022 Mazda3 2.5 S AWD Hatchback
    • First Drive: 2023 Honda HR-V
    • First Drive: 2022 Ford Bronco Raptor
    • A Week With: 2022 GMC Terrain AT4 AWD
    • A Week With: 2022 Cadillac Escalade Sport
    • First Drive: 2023 Cadillac Escalade-V
    Editor’s Choice
      Guides
      Car Warranty
      • Endurance Warranty Reviews
      • BMW Extended Warranty
      • Extended Warranty For Cars Over 100k Miles
      • Extended Car Warranty Cost
      • Subaru Extended Warranty
      • CarShield Reviews
      • CarShield Cost
      • Aftermarket Car Warranty
      • CARCHEX Warranty Reviews
      • Reputable Extended Car Warranty Companies
      • Used Car Warranty Companies
      • Best Car Warranty
      • Is CarShield A Scam?
      • Mercedes Extended Warranty
      • CarShield Plans
      Insurance
      • How To Identify A Car Insurance Company
      • Geico Mechanical Breakdown Insurance
      • How Far Back Does A Car Insurance Company Look
      • Mechanical Breakdown Insurance For Used Cars
      • State Farm Mechanical Breakdown Insurance
      • Mechanical Breakdown Insurance From Progressive
      • Dollar A Day Insurance
      • Auto Insurance For SSI Recipients
      • Car Insurance Rates After A Suspended License
      • Auto Insurance For Salvage Vehicles
      • Average Cost of Dodge Ram 1500 Car Insurance
      • Car Insurance Florida
      • Full Coverage Auto Insurance
      • GrubHub Insurance
      • Amazon Delivery Auto Insurance
      Shipping
      • Car Shipping Companies
      • uShip Reviews
      • Auto Shipping From California To Hawaii
      • Montway Auto Transport Reviews
      • Cheap Car Shipping
      • Easy Auto Ship Reviews
      • Auto Shipping Miami
      • Auto Shipping To Alaska
      • Car Shipping Cost
      • Auto Shipping Hawaii
      • Auto Shipping Puerto Rico
      • Sherpa Auto Transport Reviews
      • Auto Shipping Atlanta
      • Auto Shipping Boston
      • Auto Shipping. Chicago
      About
      • About Us
      • Contact Us
      • Terms of Use
      • Privacy Policy
      • Affiliate Disclosure
      • Sitemap
      TheDetroitBureau.com

      More than just “another” place to find news, reviews, spy shots, commentary, features, and guides about the auto industry. TheDetroitBureau doesn’t stop with the press releases or confuse a few lines of opinion with insightful, in-depth reporting.

      Contact Us

      Like what you see? Have some ideas for making The Detroit Bureau.com even better? Let us know, we’d love to hear your voice.

        Media
        Listen Now
        • Headlight News: All Episodes
        More from TheDetroitBureau
        • Guides
        • Latest News
        • Auto Reviews
        • Podcasts
        Headlight News

        TheDetroitBureau.com’s Headlight News offers a look at the past week’s top automotive news stories, as well as what’s coming up in the week ahead. Check out the week’s top story and our latest review…along with a dive into the past with this week in automotive history.

        home > news > Sales > July Sales Strong Overcoming Inventory Shortages

        July Sales Strong Overcoming Inventory Shortages

        Kia sets new sales record for July as low inventories hurts Subaru.

        Joseph Szczesny
        Joseph Szczesny , Executive Editor
        Aug. 03, 2021

        Kia America beat out its fraternal partner, Hyundai Motor America, in U.S. sales during July as carmakers issuing monthly sales figures reported strong sales of cars and alternative powertrain vehicles in the face of declining inventories. 

        2021 Kia K5 EX front AWW
        Kia’s record-setting July sales results were buoyed by several models, including the new K5 midsize sedan.

        Kia reported announced record July sales of 70,099 units, up 34% from the same period a year ago, following the company’s best first-half year sales in history. Sales in July were highlighted by best-ever sales for Carnival MPV and best July performances from K5, Sportage and Telluride, the automaker reported. 

        The Kia Carnival MPV posted its fourth consecutive month-over-month increase, marking the model’s highest monthly sales performance since it was introduced, the company noted. 

        “Kia continues to build on the momentum from our record breaking first-half by setting yet another record” said Sean Yoon, president and CEO of Kia North America and Kia America. “Kia sold more than 74% of our available inventory in July as compared to 34% during the same period last year, a solid reflection of the strong consumer interest in the brand.”

        Sibling success in July

        Hyundai also enjoyed another solid month despite tight inventories. 

        Hyundai worked to keep up with its sibling brand, Kia, with passenger cars, like the Elantra, up 36% in July.

        “Hyundai and our retail partners continue to deliver significant sales volume and gain both retail and total market share,” said Randy Parker, senior vice president, National Sales, Hyundai Motor America.  

        “Our car and eco-friendly models drove July sales increases as consumers responded to our diversified and compelling lineup to find a vehicle that meets their transportation needs,” Parker said. 

        Hyundai established a new July retail sales record, with 61,227 retail sales, up 14 percent. Retail sales rose for the entire line-up with SUVs increasing by 4%, passenger cars by 36% and eco-friendly vehicles growing by 400 percent.  

        Eco-friendly vehicles also accounted for 12% of Hyundai’s retail sales volume in the United States, the South Korean automaker reported. 

        Toyota posted big gains

        2021 Toyota Venza Limited front
        Toyota reported its alternative powered vehicle sales were up 84% in July.

        Toyota Motor North America reported U.S. July sales of 225,022 vehicles, up 33% on a volume basis. Toyota Division sales for the month totaled 193,855 vehicles, up 33%.   

        The Lexus Division sales for the month totaled 31,167 vehicles, also up 33%, which was the best July ever for the luxury brand and also the best-ever year-to-date sales for the brand, TMNA reported.   

        TMNA Alternative Powered Vehicle sales in July totaled 56,826, an increase of 84% from a year ago levels and the best-ever total recorded by the company. For the month, the APV sales accounted for more than 25% of total TMNA sales comparted to 18.2% in July 2020. Total AVP sales are up 136% year to date with Toyota divisions sales increasing 150% and Lexus APV sales increasing 55 percent. 

        American Honda sales topped 135,500 units in July despite inventory constraints limiting key models. It also posted its best-ever July truck sales while HR-V and Passport set sales records. The all-new Civic Sedan came out of the gate strong in July, selling nearly 30,000 units in its first full month on market. 

        Subaru reported 21% decrease in July as Forester, Outback, Crosstrek and Ascent are all in short supply.

        Subaru struggles as inventory slides

        Subaru of America Inc. today reported 51,458 vehicle sales for July 2020, a 20% decrease compared with record July 2019. These results reflect the impact of the COVID-19 global pandemic and the uncertainty surrounding economic recovery. Following eleven consecutive years of sales records, Subaru reported year-to-date sales of 318,572, a 21% decrease compared to the same period in 2019. 
         
        July marked the third consecutive month of 50,000-plus vehicle sales for the automaker. As the top performing carline by volume, Forester sales increased 4% in July 2020 compared with the same month a year ago. WRX/STI posted a 6% increase, while BRZ posted a nearly 60% increase compared to July 2019. 
         
        “Given our low supply of key models such as Forester, Outback, Crosstrek and Ascent, overall, we were extremely pleased with our sales results which were delivered by our retailers, who are also persevering through the COVID-19 pandemic,” said Thomas J. Doll, president and CEO, Subaru of America Inc. Analysts from Cox Automotive and Wards Intelligence previously cautioned declining inventories on dealer lots could slow sales for the rest of the summer. 

        Recently Published

        The Rearview Mirror: The End of the Road for Route 66

        July 02, 2022
        Car dealers sales area

        Here We Go Again: Automakers Report June Sales Decline

        July 01, 2022
        Car dealership, closeup view on radiator grille

        Recession or Not, U.S. Car Market is in For a Big Boom

        July 01, 2022

        Leave a Reply Cancel reply

        Your email address will not be published. Required fields are marked *

        Share this article:
        © The Detroit Bureau 2022
        • Guides
        • Privacy Policy
        • Terms of Use
        • Affiliate Disclosure
        • Contact Us
        • Sitemap
        Follow Us: