Aided by special incentives during the Thanksgiving weekend, sales of new vehicles held up in November, remaining a bright spot in an economy hobbled by the rising number of COVID-19 cases reported across the country.
On the surface, sales will appear as if they declined last month, but when compared on an apples-to-apples basis, the numbers show that sales remained mostly flat compared with year-ago results.
Hyundai Motor America reported total November sales of 55,171 units, a 9% decrease compared with November 2019. Retail sales were down 11%. However, there were three fewer selling days and one less selling weekend in November 2020. On a daily selling rate basis, Hyundai total sales were up 4% and retail sales increased 1% year over year.
“We were able to maintain our industry-beating sales momentum despite quirks in the reporting calendar and added COVID-19 challenges,” said Randy Parker, vice president, National Sales, Hyundai Motor America.
“We’ve never had a better product lineup and with the all-new Elantra hitting dealerships now and an onslaught of new SUV, performance and eco-friendly vehicles on their way, we are extremely optimistic about the future of Hyundai.”
Hyundai sold 45,690 retail units in November, with SUVs representing 68% of the total retail mix.
With three fewer selling days compared to last November, Toyota Motor North America reported November 2020 sales of 205,765 vehicles, down 1% on a volume basis. Toyota Division sales for the month were 177,725 vehicles, flat versus last November.
Lexus Division sales for the month were 28,040 vehicles, down 6.8% but exceeding sales objective by nearly 12 percent. November was the fourth consecutive month the Division surpassed its pre-COVID sales objective.
Lexus’ November sales represent the highest sales volume month in 2020. For the month, total hybrid sales accounted for more than 16% of total TMNA sales.
Mazda North American Operations reported total November sales of 21,752 vehicles, a decrease of 10.8% compared to November 2019. Year-to-date sales totaled 247,768 vehicles; a decrease of 1.7% compared to the same time last year.
However, with 23 selling days in November, compared to 26 the year prior, the company posted an increase of .09% increase on a Daily Selling Rate basis.
Fleet sales for November 2020 are expected to be down 21% from a year ago and up 38% from October 2020 when adjusted for the same number of selling days. Used vehicle sales for November 2020 are expected to reach 3 million, down 1% from a year ago and down 11% from October 2020.