Nissan’s begun production of the all-new 2021 Nissan Rogue at the company’s assembly and manufacturing complex in Smyrna, Tennessee.
“Our U.S. manufacturing team rallied together like never before to overcome unprecedented challenges that could have impacted this moment,” said Steve Marsh, senior vice president, Manufacturing, Supply Chain Management and Purchasing, Nissan North America. “We are ready to ramp up and put Rogue on the road for customers.”
Building on 13 years of success in the U.S., the 2021 Rogue is expected to lead Nissan’s turnaround in the U.S. and the new model has all the technology, capability and functionality customers demand, Nissan officials said.
Drivers will also enjoy improved driving dynamics, intelligent all-wheel drive, wireless charging and wireless Apple CarPlay.
Nissan Safety Shield 360 comes standard across the entire Rogue line-up and includes Automatic Emergency Braking with Pedestrian Detection, Blind Spot Warning, Rear Cross Traffic Alert, Lane Departure Warning, High Beam Assist and Rear Automatic Braking.
In addition, Rogue was one of the first vehicles to offer Nissan’s ProPilot Assist, a hands-on, driver-assist technology that reduces the hassle of stop-and-go highway driving and makes long drives on the open highway easier.
For 2021, the new ProPilot Assist with Navi-link has been enhanced using next-generation radar and camera technology to provide smoother braking, better steering-assist feel and improved detection performance when other vehicles cut into the lane.
To build the Rogue, Nissan is using enhanced applications of advanced manufacturing technology such as virtual reality and collaborative robots to build the vehicle. The technology is being used to assist with a number of jobs to ensure repetitive tasks are done the same way every time, freeing up workers to perform more skilled tasks and produce higher-quality vehicles.
Working alongside frontline technicians, Nissan manufacturing engineers used virtual reality to troubleshoot issues before moving to the production floor. The technology helped identify manufacturability concerns before the first steel was cut for production tools.
“Not only have we improved the way we build the new Rogue, the team is using this new technology to build all the vehicles in our U.S. plants with better efficiency and quality for customers,” said David Johnson, vice president, Production Engineering and New Model Quality, Nissan North America. “It’s a win-win for Nissan and our customers.”
The new Rogue is the first of six new Nissan models for the U.S. that will be offered by the end of 2021, giving Nissan one of the freshest line-ups among key competitors. It follows all-new versions of the Nissan Versa and Sentra.
Rogue has been in production at Smyrna Vehicle Assembly plant since 2013. The plant employs 7,000 people who have built more than 14 million vehicles since opening in 1983, with Rogue accounting for nearly 1.1 million of those vehicles.
Nissan Smyrna currently produces five other models including the Altima, Leaf, Maxima, Pathfinder and Infiniti QX60.