Looks like General Motors has a new gig — a Maven Gig.
The company plans to expand its partnership with Maven, the ride-sharing service, to benefit from the growing freelance marketplace, where jobs are often described as “gigging.”
GM’s new Maven Gig program helps drivers rent a car on demand for independent gigs like grocery delivery, package deliver as well as ride-sharing. The company, which has been trying to take a lead position in the “mobility marketplace,” has big expectations for the future in this realm.
“Maven Gig is enabling freelancers to earn income through multiple sources,” said Julia Steyn, vice president, General Motors Urban Mobility and Maven. “Maven is a smart, innovative platform transforming the future of shared mobility.”
(GM’s Ammann says Maven partnership is moving along nicely. Click Here for the story.)
Right now, Maven Gig is up and running in San Diego and will be launched in San Francisco and Los Angeles later in the year. For now, the Chevy Bolt is the fleet vehicle of choice for San Diego. Initial partners include GrubHub, Instacart, Roadie and ridesharing services.
Maven is well-positioned to be at the forefront of this movement, which is expected to grow significantly in the near term.
By 2020, an estimated 43% of the U.S. workforce will be made up of workers who freelance. The nature of employment is changing, and Maven Gig is a nimble platform to grow and adapt with the shift. Currently about 35% of the workforce in the United States are freelancers, according to Freelancers Union, a non-profit organization.
(Click Here for more details about GM’s options for battery-electric vehicles.)
Maven’s internal data shows a clear, growing need for Maven Gig. Maven’s on-demand rental for ridesharing program has produced more than 100 million miles driven and 9.3 million rides have been given. Maven has applied learnings from these operations to launch Maven Gig and help make the sharing economy more accessible and intelligent.
The automaker aims to have 100 vehicles as part of the Maven Gig fleet in San Diego and drivers will be able to charge for free at EVgo stations, GM noted.
“The gig economy is driving innovation and creating opportunity for so many who want to freelance as their primary source of income,” said Harry Campbell, owner and founder of The Rideshare Guy Blog and Podcast. “Maven Gig will make their days more seamless and productive.”
The freelance economy is growing. In the past year, Maven has provided vehicles for ride-sharing in 11 markets: Atlanta; Baltimore; Boston; Chicago; Detroit; Los Angeles; Nashville, Tennessee; Phoenix; San Diego; San Francisco; and Washington, D.C.
(To see more about Mark Reuss’ claim that GM will build the first profitable EV, Click Here.)
On top of that, the idea of car-sharing has clearly been a growth market, as Maven has expanded to 17 cities in North America since launching in January 2016. Maven has attracted 35,000 members who have driven more than 115 million miles through 45,000 reservations.