• News
  • Guides
  • Reviews
  • Media
  • About
  • News
  • Guides
  • Reviews
  • Media
  • About
Sign up Now (For Free)

Sign up for our newsletter and receive the latest automotive news in your inbox!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing!
News
Read Now
  • All News
  • Automakers
  • Automobiles
  • Auto Shows
  • Business
  • EVs & Environment
  • Guides
  • Lawsuits/Legal
  • Regulatory
  • Ride-Sharing
  • Safety & Recalls
  • Technology
Recent
  • March New Vehicle Sales to Rise 6.2% Over Last Year
  • Hyundai, Kia Recall Warns Owners of 570K Vehicles to Park Outside
  • Ford Facing $3 Billion in Losses on EV Business for 2023
  • Higher Interest Rates, Bank Failures Pose Challenge to Car Business
  • General Motors to Face Class Action Lawsuit
  • Cruise Applies to Test Robotaxis Statewide in California
  • Chevrolet Pulling Plug on Camaro – But an All-Electric Successor Already in the Works
  • Want to Buy an EV? Welcome to the 34 Percent!
  • The End of an Era for Rolls-Royce
  • South Carolina Provides $1.29 Billion Incentive for new Scout Factory
Editor’s Choice
    Reviews
    Read Now
    • All Reviews
      • Feeder
    • Classic Cars
    • Concept Cars
    • Convertibles
    • Coupes
    • Crossovers/CUVs
    • Diesel
    • Hot hatches
    • Hybrids
    • Luxury Vehicles
    • Minivans
    • Muscle Cars
    • Pickups
    • Sedans
    • Sports Cars
    • Super Cars
    • SUVs
    Recent Reviews
    • A Week With: 2023 Genesis GV80 Prestige 3.5 Turbo
    • First Drive: 2024 Dodge Hornet R/T
    • First Drive: 2023 Dodge Hornet GT
    • First Drive: 2023 Genesis Electrified GV70
    • First Drive: 2023 Nissan Ariya e-4orce AWD
    • A Week With: 2023 Jeep Compass Limited
    • A Week With: 2023 Cadillac Escalade V-Series
    • A Week With: 2023 Volvo XC40 AWD Ultimate
    • First Drive: 2024 Subaru Crosstrek
    • First Drive: 2023 Lexus RZ 450e
    Editor’s Choice
      Guides
      Car Warranty
      • Endurance Warranty Reviews
      • BMW Extended Warranty
      • Extended Warranty For Cars Over 100k Miles
      • Extended Car Warranty Cost
      • Subaru Extended Warranty
      • CarShield Reviews
      • CarShield Cost
      • Aftermarket Car Warranty
      • CARCHEX Warranty Reviews
      • Reputable Extended Car Warranty Companies
      • Used Car Warranty Companies
      • Best Car Warranty
      • Is CarShield A Scam?
      • Mercedes Extended Warranty
      • CarShield Plans
      Insurance
      • How To Identify A Car Insurance Company
      • Geico Mechanical Breakdown Insurance
      • How Far Back Does A Car Insurance Company Look
      • Mechanical Breakdown Insurance For Used Cars
      • State Farm Mechanical Breakdown Insurance
      • Mechanical Breakdown Insurance From Progressive
      • Dollar A Day Insurance
      • Auto Insurance For SSI Recipients
      • Car Insurance Rates After A Suspended License
      • Auto Insurance For Salvage Vehicles
      • Average Cost of Dodge Ram 1500 Car Insurance
      • Car Insurance Florida
      • Full Coverage Auto Insurance
      • GrubHub Insurance
      • Amazon Delivery Auto Insurance
      Shipping
      • Car Shipping Companies
      • uShip Reviews
      • Auto Shipping From California To Hawaii
      • Montway Auto Transport Reviews
      • Cheap Car Shipping
      • Easy Auto Ship Reviews
      • Auto Shipping Miami
      • Auto Shipping To Alaska
      • Car Shipping Cost
      • Auto Shipping Hawaii
      • Auto Shipping Puerto Rico
      • Sherpa Auto Transport Reviews
      • Auto Shipping Atlanta
      • Auto Shipping Boston
      • Auto Shipping. Chicago
      About
      • About Us
      • Contact Us
      • Terms of Use
      • Privacy Policy
      • Affiliate Disclosure
      • Sitemap
      TheDetroitBureau.com

      More than just “another” place to find news, reviews, spy shots, commentary, features, and guides about the auto industry. TheDetroitBureau doesn’t stop with the press releases or confuse a few lines of opinion with insightful, in-depth reporting.

      Contact Us

      Like what you see? Have some ideas for making The Detroit Bureau.com even better? Let us know, we’d love to hear your voice.

        Media
        Listen Now
        • Headlight News: All Episodes
        More from TheDetroitBureau
        • Guides
        • Latest News
        • Auto Reviews
        • Podcasts
        Headlight News

        TheDetroitBureau.com’s Headlight News offers a look at the past week’s top automotive news stories, as well as what’s coming up in the week ahead. Check out the week’s top story and our latest review…along with a dive into the past with this week in automotive history.

        home > news > Automobiles > GM’s Reuss Predicts Company Will Build First Profitable EV

        GM’s Reuss Predicts Company Will Build First Profitable EV

        Owning all facets of the vehicle key to making money.

        Joseph Szczesny
        Joseph Szczesny , Executive Editor
        May 02, 2017
        GM's Mark Reuss said the company will be the first to build a profitable electric vehicle. He didn't predict when that would happen.

        General Motors will be the first auto company to make a profit on selling an all-electric vehicle, a key GM executive predicts.

        Mark Reuss, GM executive vice president for product development, echoing remarks by GM CEO Mary Barra, said the General Motors is the industry’s leader in reducing the cost of electric vehicles and ultimately offering an affordable electric vehicle.

        News Now!

        “That’s the mantra inside product development. That’s what all our engineers are all working toward,” Reuss told reporters during a visit to Flint. Michigan.

        “What we’ve been working to do is taking mass out. What that sets us up to do is have more efficient batteries because it doesn’t take as much power to (move) the vehicle,” Reuss said.

        (To see more about GM returning to its roots in Flint, Click Here.)

        Reuss also said as GM increases production of electric vehicles, particularly in China where GM has plans to introduce 10 different electric vehicles by 2020, the price of battery cells will be driven down. “We own our own battery chemistry. We integrate the pack and we have our own electric motors. We own all that design.

        GM EVP Mark Reuss predicted that the company will produce the first profitable EV.

        “We know the customers would like to drive electric cars but are unwilling to pay any more for them. That’s why we’re going to be the first company to sell electric vehicles that people can afford at a profit,” Reuss said. However, he declined to say when GM’s EV operations would be profitable.

        “The integration piece of that is something no one else has,” he noted, adding that GM has found not outsourced the development of the various elements in an electric vehicle.

        “You have to integrate the whole car. We feel really good about that,” said Reuss, who noted GM will soon introduce a plug-in electric vehicle that can run on pure electric power that is based on the Cadillac CT6 and a Buick extended range electric vehicle similar to the Chevrolet Volt

        (Click Here to see more about GM hustling to get its first EV on the road in China.)

        “Those are really deep integration projects that are good engineering exercises,” he said.

        Other carmakers such as BMW, Mercedes-Benz, PSA, Volkswagen and Ford Motor Co. as well as Tesla are promising to bring out additional electric vehicles.

        Electric vehicles will serve as we have a platform for GM’s efforts to launch autonomous vehicles, Reuss said. GM has already begun testing self-driving tests in San Francisco, Phoenix and Detroit, GM chief executive officer Mary Barra said last week.

        Reuss noted that all-electric autonomous vehicles and also would help lower the battery costs.

        (GM focusing on profitability rather than volume. Click Here to see how that strategy paid off in the first quarter.)

        “if you can increase (usage) drive the operating cost you can open the door to ride sharing,” added Reuss, who spoke with reporters after helping dedicated a new archive of historical material related to the auto industry that will be housed in a restored carriage factory in Flint, 60 miles north of Detroit.

        How to Care for Your Car

        Cheap Car Warranty

        Editor's Choice

        Best Extended Car Warranty

        Editor's Choice
        Recently Published
        Dealer lot 2021

        March New Vehicle Sales to Rise 6.2% Over Last Year

        Yesterday
        2022 Hyundai SantaFe 7

        Hyundai, Kia Recall Warns Owners of 570K Vehicles to Park Outside

        Yesterday
        Bronco Raptor rock crawling REL

        Ford Facing $3 Billion in Losses on EV Business for 2023

        Yesterday

        Leave a Reply Cancel reply

        Your email address will not be published. Required fields are marked *

        Share this article:
        © The Detroit Bureau 2023
        • Guides
        • Privacy Policy
        • Terms of Use
        • Affiliate Disclosure
        • Contact Us
        • Sitemap
        Follow Us: