One of the bright spots in Fiat’s acquisition of the Chrysler Group has been the boost Mopar, the aftermarket division, has given the company’s bottom line and put extra spark in the company’s model line.
FCA doesn’t break out the financial number for Mopar but it has said sales are up 20% and Mopar is showing off a huge line-up of production and concept parts and accessories at the Specialty Equipment Market Association Show in Las Vegas.
“The line-up of Mopar-modified vehicles premiering at SEMA represents real-world examples of our brand’s continued commitment to helping owners create customized dream rides that suit their specific lifestyles and passions,” said Pietro Gorlier, head of Parts and Service (Mopar), FCA – Global.
“It doesn’t matter if you drive an SUV, pickup truck, commercial vehicle, compact crossover, sedan or a muscle car. Mopar has the products to help make each vehicle your own,” he said.
Among the Mopar modified vehicles at the show are a Dodge Challenger GT AWD Concept, a one-of-a-kind, year-round muscle car that also comes with a unique color scheme including Header Orange highlights to line the grille and taillight surround of the Destroyer Grey body.
The Challenger GT AWD Concept enhances its signature muscle car proportions, bulging out with Mopar’s concept wide body kit and its massive wheel flares housing concept Mopar five-spoke wheels: 20-inch x 10-inch on the front and 20-inch x 11-inch on the rear. Mopar center caps are painted to match the body and wheels.
The interior takes cues from the exterior, with Header Orange stitching embellishing the rich Katzkin leather seats, center console, shifter boot and side panels. The Katzkin seats are also upgraded with medium taupe suede inserts.
The vehicle’s 5.7-liter Hemi V-8 engine uses an AWD package to power all four wheels, paired with an eight-speed transmission. The 5.7-liter engine is upgraded with the Scat Pack 3 Performance Kit, which delivers a boost of up to 75 more horsepower and an additional 44 lb.-ft. of torque.
(Mopar blitzing SEMA with entire FCA portfolio. For more, Click Here.)
A concept Mopar suspension kit drops the Challenger GT AWD Concept closer to the road, lowering the vehicle’s center of gravity for race-inspired handling, with an assist from production Mopar performance front and rear strut tower braces.
For the Dodge Charger Deep Stage 3, Mopar injected up to 75 additional horsepower with the Mopar Scat Pack 3 Kit and then for good measure bolted on a selection of production and concept Mopar products to create a completely original, performance-driven version of the world’s only four-door muscle car.
The Silver Bullet exterior color is masked by full-length Matte Black paint covering the top of the vehicle. Body color comes through the Matte Black via center stripes bordered by Mopar Blue tracer accents. The styling, inspired by the second-generation Charger from the late 1960s, is modified with a concept Mopar body kit, including a front chin splitter, side sills, rear spoiler and unique rear valance, providing an aggressive look while augmenting aerodynamic characteristics.
A Mopar coilover lowering kit enhances handling while providing a menacing appearance by bringing the Charger Deep Stage 3 closer to the street. Mopar Performance front and rear strut tower braces keep the tires in contact with the road. Reining in the car’s horsepower is a job the Mopar Big Brake Kit is equipped to handle.
(Click Here for details Chevy flexing its new muscle at SEMA.)
Dodge pays homage to the beloved 1980s-era Dodge Omni GLH with the Dodge Dart GLH Concept. The exterior of the Dodge Dart GLH Concept is colored Pitch Black and looks ready to pounce with an in-your-face, production front fascia with concept grille details and a Mopar Performance aluminum hood. A production front chin splitter, side sill accents and rear fascia diffuser come from a Mopar body kit.
Red accents on the lower body provide an outline reminiscent of the original Omni GLH. The Dart GLH Concept rides on lightweight Mopar 18-inch wheels, painted anodized black, with matching Mopar center caps.
Another vehicle Mopar will display the Chrysler 300 Super S, which begins with a concept, aggressive front fascia. More than 300 unique “Easter eggs” are hidden on the Matte Black grille, where miniature Mopar “M” letters, painted Dark Hyper Black low gloss, dot the entire grille.
The lowered body is planted on concept Mopar 22-inch wheels at the front and rear. Like the Mopar “M” grille lettering, production Mopar center caps are painted to match the Dark Hyper Black low gloss wheels, which are set off stunningly against the Matte Cerulean exterior finish. At the back, a concept rear valence and a deck-lid spoiler from the Mopar brand portfolio drive the tires to the pavement.
The aggressiveness of the exterior is paired with premium styling inside. Concept Katzkin light grey leather seats are trimmed in blue stitching, as are the armrests, with blue flourishes also featured on the side panels and instrument panel.
(To see more about Honda’s Ridgeline concept coming to SEMA, Click Here.)
The production 300’s rotary shifter has been swapped out for a concept polystable T-handle shifter and the steering wheel replaced with a sportier, flat-bottom version. Production Mopar door sill guards carry the Chrysler logo, and premium carpet floor mats and a cargo mat feature metal badging.