Continental hired former Google exec, Seval Oz, to oversee its new intelligent transportation systems company in Silicon Valley.

The race is on to be first to market with a fully autonomous vehicle. Right now, automakers like Nissan, General Motors and Mercedes-Benz are being challenged by high-tech upstart Google, which plans to launch a fleet of autonomous prototypes later this year.

One of the key figures in Google’s self driving program has been poached by German auto supplier, which itself hopes to become a leader in autonomous technology. German auto supplier Continental is going all in on intelligent driving systems by forming a new company, Continental Intelligent Transportation Systems LLC, located in Silicon Valley.

Continental, which supplies driver assistance technology, such as blind-spot detection, hired Seval Oz to be CEO of the new company. Oz previously served as Senior Business Development manager at Google, where she was integral in the development of the self-driving car.

The move isn’t all that surprising. In recent years, several automakers, including such as Ford, Volkswagen, Honda, Renault/Nissan, and Toyota have set up research and development facilities in California. Suppliers following their customers is a long established pattern.

The hiring of Oz, who is entrenched in the technology world – she captured the PWI Women in Technology Award for Courage in San Francisco this year – played a significant role in the development of Google’s self driving car.

“Our mission is to dramatically improve mobility and safety by forging strong partnerships in both the tech and automotive realm,” she said.

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Continental is already one of the main suppliers of core ITS components, and has connected-vehicle contracts with IBM, Cisco Systems Inc. and Nokia Corp. The new company, ITS, provides the perfect platform to find solutions to global transportation problems such as gridlock, traffic-induced pollution, and accidents caused by human error.

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Chief Executive Officer Elmar Degenhart said the company is assembling an international team of innovators from the IT and automotive industries who will focus on Intelligent Transportation Systems

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“Our new team we will be combining some of the key strengths required to create this kind of pioneering innovation – these strengths include the know-how and inventiveness of Silicon Valley’s leading experts in digital technology and the expertise of Continental in developing unique and reliable solutions for large-scale automotive production,” he said.

Three out of every four cars around the world today contain Continental’s solutions, products, and systems that make driving safer, more environmentally compatible and more comfortable.

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