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Mazda Plans Limited Edition Miata RF Launch Edition

“Loyal” MX-5 owners to get first crack.

by on Aug.18, 2016

The Mazda MX-5 Miata FR made its formal debut at the 2016 New York Auto Show.

Mazda will mark the New Year with the launch of the new MX-5 Miata RF, and it says  its “most loyal customers” will have reason to celebrate because they will get first crack at ordering the distinctive retractable fastback model that made its debut at the New York International Auto Show last March.

A special MX-5 RF Launch Edition model will be available and will feature just one option: the choice of a SkyActive-MT six-speed manual transmission or a six-speed automatic transmission.

Product News!

“Rarely does any automaker have a vehicle that garners the sort of loyalty and enthusiasm MX-5 generates,” said Robert Davis, senior vice president with Mazda North American Operations, “something we don’t take lightly. MX-5 RF is the next chapter of this storied model line, and we can’t think of a better way to give back than to first offer this bespoke Launch Edition to those who have stuck with us.”

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Mazda Drops Surprise – and Top – With MX-5 Miata Retractable Fastback

New MX-5 Miata RF set to debut early in 2017.

by on Mar.23, 2016

The top folds away on the new Mazda MX-5 Miata FR.

These days, there are few surprises at major car shows. Either word of a new product leaks well ahead of time or a manufacturer offers reporters advanced, embargoed background material. But Mazda managed to keep the lid on its new drop-top, the MX-5 Miata RF.

That’s short for Retractable Fastback, an unusual design that bears more than a passing resemblance to the Porsche 911 Targa. Unlike the new Miata ragtop or the prior generation’s folding hardtop, the rear frame of the RF’s roof, complete with flying buttresses, remains in place while both the roof itself and the back glass fold away.

Flip Your Lid!

“You wait all your career to touch an icon like this,” said designer Julien Montrosse, during a Tuesday night preview ahead of Mazda’s official New York International Auto Show news conference on Thursday.

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First Drive: Mini Convertible

Always Open

by on Jan.30, 2009

Mini Convertible - dashing through the snow

Mini Convertible - dashing through the snow

You think it’s cold back in the U.S.? Try Kärnten, one of the most beautiful parts of the south of Austria. And at this altitude, this time of year, well, you’d think we might have enough common sense to keep the top closed on the new Mini Convertible. Think again. We just couldn’t imagine being the only ones driving back, at the end of the day and have to admit we didn’t get a good whiff of fresh mountain air.

But, to be honest, there’s something about the new Mini cabriolet that would have made us pull the top down, even if no one else was around; maybe that’s why the marketing gurus have hit the right note with their new slogan, Always Open.

Since the introduction of the new Mini, in 2002, some 164,000 convertibles have been sold and the new models are likely to match that success considering some of the new features the British automaker has added. Like the ability to open the soft top in just 15 seconds – and operate it even while driving at up to 20 mph. Another plus is that with the top neatly folded behind the rear seats, there’s now 4.4 cubic feet of cargo space, 0.17 cf more than before.

(With the top up, the luggage space increases to 6 cubic feet, while with the seats folded the Mini Convertible has 23.3 cf of luggage space. To keep burglars out, the split and foldable back rests of the rear seats can be locked with the car’s key.)

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