Ford Motor Co. lost market share during November despite strong sales of its trucks and battery-electric vehicles.
The company’s sales of electric vehicles expanded at approximately twice the rate of the overall electric vehicle segment in November, and Ford is preparing to increase production next year to meet the burgeoning U.S. demand, the company said in its monthly sales report for November.
Sales of Ford EVs jump
The report also said Ford electric vehicles sales more than doubled for the month compared to year ago, making Ford America’s second best-selling brand and manufacturer of electric vehicles behind Tesla.
“Strong order demand continues with overall retail orders for ’23MY vehicles up 104% compared to a year ago, driven by Super Duty and Maverick. Super Duty took in a record 152,000 total orders since order banks opened Oct. 27. As the year closes out, F-Series expanded its lead to more than 117,000 trucks over its second-place competitor,” said Andrew Frick, vice president, Sales, Distribution & Trucks, Ford, in a statement.
As part of the surge in the company’s EV sales, the F-150 Lightning established itself as America’s best-selling electric truck in November. F-150 Lightning sales totaled 2,062 units and since its first sale at the end of May, F-150 Lightning sales totaled 13,258 trucks.
The Ford E-Transit also continues to lead the commercial EV industry with 80% market share. During the month, Ford Pro sold 654 E-Transits and 5,811 year-to-date, and Mustang Mach-E sales climbed 14.6% over last year on sales of 3,539. Mustang Mach-E global production has now topped more than 150,000.
Orders for new vehicles continue to grow
Ford officials said the company continues to post record retail orders as demand for 2023 model-year vehicles grows. Retail orders are up 104% over previous model-year vehicles. Orders for 2023 models totaled 307,000. With one month left this year, Ford’s retail share is up about 1 full percentage point over 2021.
Bronco SUV sales climbed 12.6% on sales of 9,330 vehicles in November. Expedition sales increased 28.9 percent. Ford also said F-Series is on track to take the truck nameplate sales crown again in 2022.
Despite a stiff challenge from GM’s Chevrolet and GMC brands, F-Series expanded its lead as America’s best-selling truck over its second-place competitor to 117,415 trucks through November.
Ford CEO Jim Farley’s spoken at length about creating new revenue streams for the automaker, and it appears it is beginning to build revenue from subscriptions.
Ford’s BlueCruise/Lincoln ActiveGlide technology customer enrollment continues to grow, passing the 100,000 mark with a total of 109,000 enrollments for the first time.
Ford noted in its sales report it will soon launch next-gen BlueCruise/ActiveGlide 1.2, which adds hands-free lane changing for easier passing, in-lane repositioning to confidently share roadways with larger vehicles and predictive speed assist to smoothly reduce speed entering tight curves.