• News
  • Guides
  • Reviews
  • Media
  • About
  • News
  • Guides
  • Reviews
  • Media
  • About
Sign up Now (For Free)

Sign up for our newsletter and receive the latest automotive news in your inbox!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing!
News
Read Now
  • All News
  • Automakers
  • Automobiles
  • Auto Shows
  • Business
  • EVs & Environment
  • Guides
  • Lawsuits/Legal
  • Regulatory
  • Ride-Sharing
  • Safety & Recalls
  • Technology
Recent
  • What do Americans Think of EV Ownership Today?
  • Challenger Fain Edges Closer to UAW Presidency
  • Week Ahead: All About the Cars — Except for the UAW Part
  • The Rearview Mirror: Birth of a Sports Car Legend
  • Federal Infrastructure Law Funds Safe Streets 4 All
  • Hagerty Takes Expensive Hit from Hurricane, But Posts Profit
  • New Headaches for VinFast as Three Senior Sales Execs Leave EV Startup
  • Mazda Appoints Moro New CEO
  • Motor Vehicle Deaths Dropped 2% in 2022
  • EV Owner Satisfaction with Home Charging Declining
Editor’s Choice
    Reviews
    Read Now
    • All Reviews
      • Feeder
    • Classic Cars
    • Concept Cars
    • Convertibles
    • Coupes
    • Crossovers/CUVs
    • Diesel
    • Hot hatches
    • Hybrids
    • Luxury Vehicles
    • Minivans
    • Muscle Cars
    • Pickups
    • Sedans
    • Sports Cars
    • Super Cars
    • SUVs
    Recent Reviews
    • First Drive: 2023 Nissan Ariya e-4orce AWD
    • A Week With: 2023 Jeep Compass Limited
    • A Week With: 2023 Cadillac Escalade V-Series
    • A Week With: 2023 Volvo XC40 AWD Ultimate
    • First Drive: 2024 Subaru Crosstrek
    • First Drive: 2023 Lexus RZ 450e
    • A Week With: 2023 Toyota GR Supra 3.0 Manual
    • First Impression: 2024 Volkswagen ID.Buzz
    • A Week With: 2023 Chevrolet Blazer RS AWD
    • A Week With: 2023 Toyota Sienna XSE AWD
    Editor’s Choice
      Guides
      Car Warranty
      • Endurance Warranty Reviews
      • BMW Extended Warranty
      • Extended Warranty For Cars Over 100k Miles
      • Extended Car Warranty Cost
      • Subaru Extended Warranty
      • CarShield Reviews
      • CarShield Cost
      • Aftermarket Car Warranty
      • CARCHEX Warranty Reviews
      • Reputable Extended Car Warranty Companies
      • Used Car Warranty Companies
      • Best Car Warranty
      • Is CarShield A Scam?
      • Mercedes Extended Warranty
      • CarShield Plans
      Insurance
      • How To Identify A Car Insurance Company
      • Geico Mechanical Breakdown Insurance
      • How Far Back Does A Car Insurance Company Look
      • Mechanical Breakdown Insurance For Used Cars
      • State Farm Mechanical Breakdown Insurance
      • Mechanical Breakdown Insurance From Progressive
      • Dollar A Day Insurance
      • Auto Insurance For SSI Recipients
      • Car Insurance Rates After A Suspended License
      • Auto Insurance For Salvage Vehicles
      • Average Cost of Dodge Ram 1500 Car Insurance
      • Car Insurance Florida
      • Full Coverage Auto Insurance
      • GrubHub Insurance
      • Amazon Delivery Auto Insurance
      Shipping
      • Car Shipping Companies
      • uShip Reviews
      • Auto Shipping From California To Hawaii
      • Montway Auto Transport Reviews
      • Cheap Car Shipping
      • Easy Auto Ship Reviews
      • Auto Shipping Miami
      • Auto Shipping To Alaska
      • Car Shipping Cost
      • Auto Shipping Hawaii
      • Auto Shipping Puerto Rico
      • Sherpa Auto Transport Reviews
      • Auto Shipping Atlanta
      • Auto Shipping Boston
      • Auto Shipping. Chicago
      About
      • About Us
      • Contact Us
      • Terms of Use
      • Privacy Policy
      • Affiliate Disclosure
      • Sitemap
      TheDetroitBureau.com

      More than just “another” place to find news, reviews, spy shots, commentary, features, and guides about the auto industry. TheDetroitBureau doesn’t stop with the press releases or confuse a few lines of opinion with insightful, in-depth reporting.

      Contact Us

      Like what you see? Have some ideas for making The Detroit Bureau.com even better? Let us know, we’d love to hear your voice.

        Media
        Listen Now
        • Headlight News: All Episodes
        More from TheDetroitBureau
        • Guides
        • Latest News
        • Auto Reviews
        • Podcasts
        Headlight News

        TheDetroitBureau.com’s Headlight News offers a look at the past week’s top automotive news stories, as well as what’s coming up in the week ahead. Check out the week’s top story and our latest review…along with a dive into the past with this week in automotive history.

        home > news > Executives > GM Expanding EV Portfolio, Adding Equinox, Blazer in Near Future

        GM Expanding EV Portfolio, Adding Equinox, Blazer in Near Future

        CEO Mary Barra reveals latest addition to line-up at media event.

        Joseph Szczesny
        Joseph Szczesny , Executive Editor
        Dec. 10, 2021

        General Motors is preparing to add an all-electric Blazer to its product line sooner rather than later, GM CEO Mary Barra told reporters this week. 

        GM Mary Barra APA fireside chat mug
        GM CEO Mary Barra said the company would be expanding its EV portfolio soon, including a new Chevy Blazer and Equinox.

        Barra, during an appearance with the Automotive Press Association in Detroit, said GM is moving ahead aggressively with its plans for electric vehicles. GM will not only build the unique and expensive Hummer EV, which impressed President Joe Biden during a recent visit to Detroit, but also a $30,000 Chevrolet Equinox, Barra said. 

        The portfolio of 30 electric vehicles GM plans to roll out by 2025 will include not only Hummer but an all-electric version of the midsized Chevrolet Blazer as well, said Barra, who is now scheduled to present GM’s electric pickup truck, the Chevrolet Silverado EV, at the Consumer Electronics Show in Las Vegas on Jan. 3. 

        “We’re going to go as fast as we can,” added Barra, noting EV projects are being pulled forward at this point. 

        In the face of stiff competition from the Ford Motor Co., which has logged some 200,000 commitments for its F-150 Lightning EV, Barra said GM is prepared to make a major splash with its own EV pickup in Las Vegas.

        “We will show what we can do with an electric truck,” said Barra, adding she remains convinced GM is in a leading position in EV competition even when challenged by new entries such as Lucid and Rivian. “Those are competitors we take very, very serious,” she said. 

        GM thinks it has an edge 

        Chevrolet Silverado E teaser
        Barra will reveal the first-ever electric Silverado full-size truck at the Consumer Electronics Show in January.

        Barra also stressed she is not dismissing the important role Tesla has played in the development of the EV market in the U.S. However, GM can not only build EVs for luxury customers, but also develop and build electric vehicles in every corner of the market by delivering them to consumers of relatively modest means but who need the vehicle to get to work.  

        The GM CEO, however, declined to comment on Tesla CEO’s Elon Musk’s criticism of the Biden administration plan to help to buyers’ electric vehicles. “I don’t feel its productive to get into a back and forth,” Barra said when asked about Musk’s Twitter comments. 

        While many tech companies from Silicon Valley are eyeing the huge auto market, Barra believes GM is in a strong position to best them. “This is going to be a really great business,” she said.  

        “We should be able to do it better,” added Barra, who noted GM not only developed its own robust EV platform, but also has the capacity to build them in its own factories with a skilled and tested workforce.  

        2022 Chevrolet Blazer Premier
        Barra said the company will expand its EV portfolio with and Chevrolet Blazer EV.

        Just as importantly, GM possesses the scale to produce large number of electric vehicles, which will benefit customers, she said. Ford CEO Jim Farley made the same point earlier in the day during an interview on CNBC.

        GM also has developed its own software platform, though it will continue to turn to knowledgeable partners to help with the development in areas such as mapping and voice recognition. 

        The company’s manufacturing skills are unmatched as the company proved at the beginning of the pandemic in March 2020. At the beginning of the pandemic, Barra said, she challenged the company’s skeptical leadership to build the ventilators, which health experts said were in short supply. 

        The automaker managed to deliver 30,000 ventilators with a matter of months and the projects helped change the company’s culture. She noted if she’d asked them to do the same with an automotive part, they would have told her it couldn’t be done. 

        2022 Chevrolet Equinox Premier
        In addition to an all-electric Blazer, GM’s going to produce a $30K electric Equinox too, Barra said.

        However, she noted the urgent nature of the project — something that could save a family member’s life — changed their perspective about what was possible. She said as a result, the company is prepared to move at “ventilator speed,” when necessary.

        GM’s value

        Barra also reiterated she believes GM’s stock is undervalued.  

        “Sometimes the iconic, traditional company, even though they’re innovating quickly, gets looked at with a different lens,” she said. 

        China remains a critical market for GM even as tensions between People Republic of China and the United States steadily escalate, Barra said. But GM’s business in China is self-sustaining and GM has taken steps such as a major investment in a Chinese company developing self-driving technology. 

        The fact is concerns about privacy and data require development separate from that headed by Cruise, GM’s autonomous vehicle subsidiary in the United States, she noted.

        How to Care for Your Car

        Cheap Car Warranty

        Editor's Choice

        Best Extended Car Warranty

        Editor's Choice
        Recently Published
        2023 Lexus RZ 450e - charging REL

        What do Americans Think of EV Ownership Today?

        Today
        Shawn Fain UAW president 2023

        Challenger Fain Edges Closer to UAW Presidency

        Today
        2023 Nissan Ariya

        Week Ahead: All About the Cars — Except for the UAW Part

        Today

        Leave a Reply Cancel reply

        Your email address will not be published. Required fields are marked *

        Share this article:
        © The Detroit Bureau 2023
        • Guides
        • Privacy Policy
        • Terms of Use
        • Affiliate Disclosure
        • Contact Us
        • Sitemap
        Follow Us: