Volvo Safety Sunday returns with $2 million worth of cars on the line for this year’s big game

Now that we know the Tampa Bay Buccaneers and the Kansas City Chiefs are going to battle for gridiron supremacy in two weeks at Super Bowl LV, we can get ready for the most important part of the event: how to get a free car from Volvo.

Volvo Cars USA is once again giving football fans a chance to learn more about automotive safety through the automaker’s Volvo Safety Sunday campaign as the automaker is going to give up a boatload of cars if one of the teams scores a safety in the big game Feb. 7.

In short, two points nets $2 million worth of free Volvos. Before you get excited, there have been just nine safeties scored in Super Bowl history — that’s 55 games and none since the 2014 game. Although the odds are slightly better for you to win if a safety is scored: Volvo was only going to give away $1 million in vehicles last year.

(Volvo set to increase EV capacity as sales surge.)

If either team in this year’s Super Bowl scores a safety, Volvo will give away many, many vehicles.

Volvo put up $1 million in vehicles last year to celebrate the more than 1 million lives saved by the three-point safety belt, a Volvo invention. Now the automaker wants to save “a million more” with current and future safety innovations designed to address the remaining challenges in vehicle safety: speed, intoxication and distraction.

In 2020 Volvo sent a strong signal about the dangers of speeding by limiting the top speed of its new cars. Now Volvo is looking at how smart speed control and geofencing technology could automatically limit vehicle speeds near schools and hospitals in the future.

Additionally, the new Care Key allows owners to put a speed cap on their car when lending it to a younger family member or less experienced driver to ensure a safer ride.

(Volvo confirms small EV in the works.)

However, should Tampa Bay’s Tom Brady or Kansas City’s Patrick Mahomes (the less likely of the two) get dragged down in their own end zone, it doesn’t mean random Volvo employee will show up at your door with a set of keys.

Volvo offered up $1 million worth of free vehicles last year so twice as many people could win this year.

For a chance to win, contestants can visit between Jan. 25 and Feb. 7 to design, in any trim and color available in the U.S., what could become their own unique 2021 Volvo. Perhaps more importantly, this deal extends to the company’s all-electric Polestar brand too.

After logging in, you can build a Volvo using the site’s vehicle configurator. Not sure what Swedish safety machine is right for you? No problem. The automaker offers a short quiz that will recommend a model based on your lifestyle. Once configured, users must click “Try to win this Volvo” on the summary page to enter.

(Volvo CEO expects brand to be entirely electric as early as 2030.)

If you want to feel better, there were 24 safeties scored during the 2020 NFL season. More importantly, of the nine safeties in Super Bowl history, Tom Brady has one of them. During the game in 2012, he was called for intentional grounding, while standing in his own end zone. That’s a no-no that this year could get you a shiny new Volvo.

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