With the sales of new vehicles shrinking and the competition for consumer attention increasing, manufacturers are scrambling to put their best foot forward as the roll out new products.
For the 2021 model year, Fiat Chrysler’s Ram brand is introducing new Limited Night Editions for the Ram 1500 and Ram 2500/3500 Heavy-Duty models. Ram 1500 and Heavy-Duty Limited Black Edition trucks will begin reaching dealerships late third quarter of 2020 and Ram Heavy-Duty Limited Night Editions are on sale now, according to Fiat Chrysler Automobiles N.V.
These new models, which have a starting MSRP of more than $60,045 plus the $1,695 destination charge, enhance the well-appointed Limited trim level, offering truck buyers an even wider selection of exterior appointments and content for even greater personalization.
(Ram releases its newest beast: 2021 Ram 1500 TRX.)
“Buyers demand a good-looking truck with easy-to-use features. They tell us that their Ram trucks are an extension of their personality, and want to stand out from the crowd,” said Mike Koval Jr., head of Ram Brand.
“The stylish Limited Night edition offers another way for customers to do just that with the most capable light- and heavy-duty trucks with features and durability that continue to win over more and more buyers.”
Ram continues to outperform the competition and sets the benchmarks for:
- Segment first 1,000 lb.-ft of torque with Cummins Turbo Diesel
- Towing capacity of 35,100 lbs. with Ram 3500
- Payload of 7,680 lbs. with Ram 3500
- Most luxurious: Ram Limited with real wood, real leather and 12-inch Uconnect touchscreen
- Best ride and handling with exclusive link coil rear and auto-level air suspensions
- Most interior space with Ram Mega Cab
- Most capable full-size off-road pickup – Ram Power Wagon
The brand also noted the 1500 is the most-awarded light-duty truck in America and also sports the highest owner loyalty of any half-ton pickup too. Officials note that the brand has the highest percentage of trucks still on the road during the last 30 years.
(FCA’s Ram brand building second edition of “Built to Serve” pickups.)
The newest extension of Ram’s offerings builds upon the luxurious Limited trim with even more comfort, technology and refinement. Ram 1500 and Heavy-Duty Limited Night Editions include a monochromatic design enhanced by a black R-A-M grille, grille surround, badging, black aluminum wheels (20- or 22-inch on 1500 models) and exhaust tips.
The headlamps and taillights feature dark bezels, premium power mirrors feature black caps and body-color bumpers are standard. A 19-speaker Harman/Kardon premium sound system, sport performance hood (on 1500 models), tow hooks and a tri-fold tonneau cover adds even greater appeal to a well-rounded lineup that offers something for nearly every truck buyer.
The Ram Heavy-Duty Limited Night Edition benefits from all of the same features, including 20-inch black wheels on single-rear wheel trucks while dual rear wheel trucks are equipped with 17-inch black wheels with machined pockets.
(Forget thosse high-line sedans, Ram 1500 named “luxury car of the year.”)
The Ram 1500 and Heavy-Duty Limited Night Edition models are available on 4×2 and 4×4, Crew Cabs and Mega Cabs on Heavy Duty models with all powertrain options.
