Electrify America is looking to get into the home charging market with its new Electrify Home.

After helping promote electric vehicles by siting EV chargers in cities and along highways, Electrify America is expanding its product portfolio with the launch of a new business unit called Electrify Home.

The new unit is designed to help EV owners make it easier to charge their vehicles with convenient home charging solutions.

“Right now, about 80% of electric vehicle charging is done at home. With the launch of Electrify Home, we’re providing flexible and forward-thinking home charging solutions for EV drivers of today and tomorrow,” said Nina Huesgen, senior manager, Home and eCommerce at Electrify America.

(Electrify America expands charging network.)

“EV drivers need more charging options to feel truly independent and confident in their decision to go electric, which is why Electrify America has expanded its focus to create a connected and smart home charging ecosystem,” she said.

Electrify America is going to find some tough competition for home charging with EV makers offering options like Ford’s optional home charger.

Electrify Home will leverage Electrify America’s expertise, technical knowledge and strategic collaborations to deliver fast and effective home charging products.

The introduction of Electrify Home follows the launch of the company’s first-ever Level 2 Home Charger last year – an easy solution for keeping an electric vehicle charged at home – and is part of Electrify America’s continued commitment to driving EV adoption by making ownership as convenient as possible.

As part of the launch, Electrify America will feature a webstore on its existing website where customers can shop Electrify America’s Level 2 Home Charger, offering a simple and efficient purchase approach for existing and prospective EV owners.

(Electrify America teams with Kia for new charging plan.)

For easy installation, the L2 home charger comes with a standard NEMA 14-50 supply power plug, compatible with the 240-volt outlets commonly found in households. The unit can also be hardwired by a licensed and qualified electrician and comes with a docking station that allows for wall mounting.

Tesla’s home charger can use the house’s existing electrical system or get tied into its Power wall storage system.

The home charger is equipped with a NEMA 3R enclosure, allowing it to be mounted inside or outside. A 24.6-foot long cable makes it easy to reach and plug in your car.

The system includes a LED color indicator makes it easy to view charging status, with a ring around the charger that lights up blue while the car is charging and lights up green when the battery is full. And will carry a three-year warranty and 24-hour customer support.

“We look forward to using the Electrify Home platform to expand our offerings in the home charging space, as we develop new product lines and services that will help further streamline EV ownership,” said Huesgen.

(Electrify America, Bank of America plan to let you charge up where you bank.)

Beyond its Electrify Home offerings, Electrify America will continue to grow its public network of ultra-fast EV chargers with a goal to install or have under development approximately 800 total charging station sites with about 3,500 chargers by December 2021.

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