• News
  • Guides
  • Reviews
  • Media
  • About
  • News
  • Guides
  • Reviews
  • Media
  • About
Sign up Now (For Free)

Sign up for our newsletter and receive the latest automotive news in your inbox!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing!
News
Read Now
  • All News
  • Automakers
  • Automobiles
  • Auto Shows
  • Business
  • EVs & Environment
  • Guides
  • Lawsuits/Legal
  • Regulatory
  • Ride-Sharing
  • Safety & Recalls
  • Technology
Recent
  • Ford Recalling 39K Full-Size SUVs Due to Potential Fire Issue
  • Mercedes-Benz Abandons Its Entry-Level Ambitions
  • Push is on to Make Stealing a Catalytic Converter a Federal Crime
  • Toyota Marks 25th Anniversary of Sienna Minivan
  • Honda Offers Early Look at Prologue EV
  • Argo AI Shifts to Driverless Operations in Two Markets
  • Hyundai, Kia, Honda, Jeep and Nissan Fare Badly in Latest Crash Tests
  • Finally! Lexus RX to Get a Complete Makeover
  • Inflation Affecting Summer Vacation Plans
  • 2023 BMW 3 Series Gets Updated Exterior, More Tech, Mild Hybrid Drivetrain
Editor’s Choice
    Reviews
    Read Now
    • All Reviews
    • Classic Cars
    • Concept Cars
    • Convertibles
    • Coupes
    • Crossovers/CUVs
    • Diesel
    • Hot hatches
    • Hybrids
    • Luxury Vehicles
    • Minivans
    • Muscle Cars
    • Pickups
    • Sedans
    • Sports Cars
    • Super Cars
    • SUVs
    Recent Reviews
    • A Week With: 2022 Kia Forte GT
    • First Drive: 2023 Genesis GV60
    • First Drive: 2022 Mercedes-Benz C 300
    • First Impression: 2023 Nissan Z
    • A Week With: 2022 Lexus LC 500 Convertible
    • A Week With: 2022 Ram 2500 Power Wagon Crew Cab
    • First Drive: 2022 Ford F-150 Lightning
    • First Drive(s): 2022 GMC Sierra 1500 Denali Ultimate and AT4X
    • A Week With: 2022 BMW i4 M50
    • A Week With: 2022 Mazda CX-5
    Editor’s Choice
      Guides
      Car Warranty
      • Endurance Warranty Reviews
      • BMW Extended Warranty
      • Extended Warranty For Cars Over 100k Miles
      • Extended Car Warranty Cost
      • Subaru Extended Warranty
      • CarShield Reviews
      • CarShield Cost
      • Aftermarket Car Warranty
      • CARCHEX Warranty Reviews
      • Reputable Extended Car Warranty Companies
      • Used Car Warranty Companies
      • Best Car Warranty
      • Is CarShield A Scam?
      • Mercedes Extended Warranty
      • CarShield Plans
      Insurance
      • How To Identify A Car Insurance Company
      • Geico Mechanical Breakdown Insurance
      • How Far Back Does A Car Insurance Company Look
      • Mechanical Breakdown Insurance For Used Cars
      • State Farm Mechanical Breakdown Insurance
      • Mechanical Breakdown Insurance From Progressive
      • Dollar A Day Insurance
      • Auto Insurance For SSI Recipients
      • Car Insurance Rates After A Suspended License
      • Auto Insurance For Salvage Vehicles
      • Average Cost of Dodge Ram 1500 Car Insurance
      • Car Insurance Florida
      • Full Coverage Auto Insurance
      • GrubHub Insurance
      • Amazon Delivery Auto Insurance
      Shipping
      • Car Shipping Companies
      • uShip Reviews
      • Auto Shipping From California To Hawaii
      • Montway Auto Transport Reviews
      • Cheap Car Shipping
      • Easy Auto Ship Reviews
      • Auto Shipping Miami
      • Auto Shipping To Alaska
      • Car Shipping Cost
      • Auto Shipping Hawaii
      • Auto Shipping Puerto Rico
      • Sherpa Auto Transport Reviews
      • Auto Shipping Atlanta
      • Auto Shipping Boston
      • Auto Shipping. Chicago
      About
      • About Us
      • Contact Us
      • Terms of Use
      • Privacy Policy
      • Affiliate Disclosure
      • Sitemap
      TheDetroitBureau.com

      More than just “another” place to find news, reviews, spy shots, commentary, features, and guides about the auto industry. TheDetroitBureau doesn’t stop with the press releases or confuse a few lines of opinion with insightful, in-depth reporting.

      Contact Us

      Like what you see? Have some ideas for making The Detroit Bureau.com even better? Let us know, we’d love to hear your voice.

        Media
        Listen Now
        • Headlight News: All Episodes
        More from TheDetroitBureau
        • Guides
        • Latest News
        • Auto Reviews
        • Podcasts
        Headlight News

        TheDetroitBureau.com’s Headlight News offers a look at the past week’s top automotive news stories, as well as what’s coming up in the week ahead. Check out the week’s top story and our latest review…along with a dive into the past with this week in automotive history.

        home > news > Automakers > Hyundai Teams with Sony Pictures on Multi-Picture Partnership

        Hyundai Teams with Sony Pictures on Multi-Picture Partnership

        Automaker will provide vehicles, content for Sony media.

        Michael Strong
        Michael Strong , Managing Editor
        May 28, 2020
        Hyundai teams with Sony
        Wonhong Cho (left), EVP and CMO of Hyundai Motor Co., and Jeffrey Godsick, EVP at Sony Pictures, announce the new deal.

        When the next Spider-Man movie comes out in 2021 don’t be surprised if Peter Parker uses Smart Park to nestle his Sonata into a spot a la John Krasinski in the automaker’s Super Bowl commercial before meeting Mary Jane Parker somewhere.

        Sony Pictures Entertainment and Hyundai Motor Co. have inked a new five-year deal that will have the automaker’s vehicles and technology feature prominently in five new Sony films, including Uncharted (July 2021); the sequel to Spider-Man: Far From Home (November 2021); the sequel to Spider-Man: Into the Spider-Verse (October 2022), with others to be revealed later.

        Additionally, Hyundai will lend “substantial marketing support” while the two will collaborate the creation of new content. Beyond the length, no other terms of the deal were released.

        (Hyundai hopes Sonata Super Bowl ad is “wicked smaht.”)

        John Krasinski, formerly of The Office, uses the Smart Park feature on the new Sonata in Hyundai’s Super Bowl commercial.

        “This strategic partnership with Sony Pictures will allow customers to understand and experience our human-centered future mobility vision through innovative vehicles and technologies,” said Wonhong Cho, executive vice president and CMO of Hyundai Motor, “illuminating a way forward for transforming how we move, interact, and design our lives for optimal benefits. We will offer various ways to inspire our customers and movie fans around the globe.”

        Not only will Spider-Man fans see more Sonatas and Velosters rolling across the screen, the deal calls for the automaker to be involved in the creation of “vehicular concepts.” Many of those are expected to be based off of Hyundai’s mobility concepts.

        One of the vehicles could be based on the personal air vehicle concept it introduced at the Consumer Electronics Show in January.

        (Hyundai’s $52B “Strategy 2025” plan calls for battery cars and “personal air vehicles.”)

        The three-pronged approach, Hyundai officials noted, will focus on Urban Air Mobility (UAM), a new form of mobility utilizing air space to drastically reduce transit time; Purpose Built Vehicle (PBV), an eco-friendly urban mobility device allowing customization for diverse lifestyles; and Hub, a space for mobility transfer and community activities.

        Hyundai and Uber are partnering to develop flying cars to be used as ride-sharing vehicles. Those vehicles could be the basis of a vehicle in a Sony film.

        The initial efforts will focus on introducing UAM concepts into movies, but it’s designed to grow from there, according to officials.

        The partnership won’t be limited to product placements in films or creating something out of left field, like a Peter Parker special-edition Veloster, but instead is designed to create opportunities to leverage Sony “for marketing content and immersive entertainment, collaborate on infrastructure and vehicular concepts” for movies, as well as virtual reality and gaming, and to develop other experiences beneficial to both sides.

        (Hyundai, Uber partner on aerial taxis, show off full-scale model.)

        “This deal embodies the true definition of the word partnership,” said Jeffrey Godsick, EVP of Global Partnerships and Brand Management, and head of Location Based Entertainment at Sony Pictures Entertainment. “The deal has many layers, including substantial marketing support, but its real potential and impact come from groundbreaking content that we will develop together.”

        Recently Published
        2021 Ford Expedition STX front

        Ford Recalling 39K Full-Size SUVs Due to Potential Fire Issue

        Yesterday
        Mercedes Drive Pilot steering wheel controls

        Mercedes-Benz Abandons Its Entry-Level Ambitions

        Yesterday
        Catalytic converter theft

        Push is on to Make Stealing a Catalytic Converter a Federal Crime

        Yesterday

        Leave a Reply Cancel reply

        Your email address will not be published. Required fields are marked *

        Share this article:
        © The Detroit Bureau 2022
        • Guides
        • Privacy Policy
        • Terms of Use
        • Affiliate Disclosure
        • Contact Us
        • Sitemap
        Follow Us: