Throughout the years, Lexus has developed a variety of new “models” designed to position it as a “lifestyle” brand.
In the past, they’ve designed a scooter, a boat and even an actually real hoverboard. The latest entry is a new yacht, the Lexus LY 650, unveiled today in Boca Raton, Florida.
“The LY 650 symbolizes the challenge taken by Lexus, which aspires to be a true luxury lifestyle brand, to venture beyond the automobile,” said Toyota President Akio Toyoda. “A collaborative team between Toyota and Marquis Yachts introduced the Toyota Production System to the boat manufacturing facility to improve productivity and quality.
“This allowed the Lexus ‘CRAFTED’ philosophy of anticipatory hospitality and meticulous attention to detail to become a reality in the form of a luxury yacht. I am truly looking forward to seeing the advanced, high quality LY650 display its beauty on the oceans across the globe. As a mobility company, we are pursuing new possibilities for mobility even on the sea.”
The LY 650 is based on the Lexus Sport Yacht Concept first shown in January 2017. Like many Lexus vehicles, the LY 650 features unique styling and superb cruising performance. The boat is a collaborative effort that saw Toyota and Lexus personnel teaming with Marquis Yachts in Pulaski, Wisconsin, and Italian yacht design studio Nuvolari Lenard.
The result is a yacht that offers a shape that is not only attractive, but also offers improved function. The design studio’s effort not only allows for a comfortable ride, it also produced a larger interior cabin providing a larger bedroom and dining area.
Some of the other benefits of the design includes:
- The LY 650 flybridge cruiser retains the vibrant form and beautiful curved lines of the Lexus Sport Yacht Concept and is both elegant and sporty. Its strong and pronounced bow, and dynamic hull boasting one of the widest beams in its class, swiftly reveal the presence of a LY 650, while its coupe-like roofline and accentuated aft hips stress the high level of its cruising performance.
- The premiere yacht features an optional two-tone color scheme that highlights its one-of-a-kind form and captures the image of the Lexus Sports Yacht Concept from 2017. Metallic accents on the bow, side windows, and the vessel’s L-shaped air intakes create the iconic image of a Lexus yacht.
- The interior fuses advanced design and omotenashi (Japanese hospitality that sincerely and warmheartedly anticipates and fulfills people’s needs) in pursuit of high quality that is distinctively Lexus and features a bright, white-themed interior space for a sense of openness, while the use of curving lines and creative lighting provide a comfortable sense of envelopment.
- The salon’s efficient layout features dual captain’s seats and sofas set forward and a galley set aft. Below the salon are three elegant berths with 6 feet and 6 inches (more than two meters) of headroom, each with a private head with shower.
The yacht rides on a light and highly rigid composite hull that combines carbon fiber-reinforced plastic and glass fiber-reinforced plastic and was jointly developed with Marquis Yachts. Additionally, the LY 650 is equipped with LY-Link, an advanced connectivity technology for boating that shares timely information and provides control of various yacht functions.
It’s powertrain features twin Volvo Penta IPS engines that, when partnered with the unique underwater-hull shape, result not only high output and low fuel consumption, but also exceptional cruising stability and maneuverability. The LY 650 also boasts an array of piloting-support functions, including joystick control, fixed-point position-holding at sea, and an auto-flap function, the company noted.
The LY 650 goes on sale Oct. 30. Pricing details will be confirmed then, but the yacht is expected to go for about $3.6 million, and no, Lexus Financial Services won’t be providing financing.