The price of Ford Motor Co.’s latest addition to the company’s expensive pickup fleet is now fixed at just under $100,000.
Ford unveiled the new F-Series Super Duty Limited that sets new luxury standards for high-end heavy-duty truckers at the Texas State Fair in Dallas, Texas.
With pricing at $87,100, the F-450 Limited delivers technology and comfort previously reserved only in premium flagship sedans, Ford officials said. In addition, it is capable of towing more than 30,000 lbs. – about the weight of a stealthy Air Force F-35 fighter plane.
Customers who check every option box can top one out for as much as $94,455, which includes the $1,295 destination charge but not the taxes and other fees.
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“The Super Duty lineup is a win for all of our customers, from successful ranchers to contractors to RV owners,” said Todd Eckert, Ford Truck group marketing manager. “Super Duty Limited is the most luxurious and advanced heavy-duty pickup truck ever created by Ford for accomplished buyers, with appetites for the high life and hard-earned dollars to match.”
“There are heavy-duty truck customers who need Super Duty-level capability and want true luxury,” Eckert said. “We created this new truck to answer the call for even more premium choices in the Super Duty range as we see more and more truck customers trending to more premium models.”
More than 50% of the Super Duty lineup’s retail sales this year are high-end models – including Lariat, King Ranch and Platinum series. Limited goes even further.
“Imagine opening the door to your humidor and sinking into your favorite leather lounge chair – that’s the sensation new Super Duty Limited inspires,” said Ford design manager Aileen Barraza.
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The Super Duty limited comes with Custom Camelback two-tone leather seats, premium stitched leather-wrapped steering wheel, armrests and instrument panel, Miko suede headliner, hand-finished dark ash wood trim, special badging set the interior apart.
Outside, a special twin-bar satin grille with chrome accents, quad-beam LED lights and satin-finished tailgate applique are Limited’s unique calling cards. Each Limited also has a dedicated serial number laser-etched on the center console armrest.
The price tag, advanced technology and luxury amenities on the Super Duty Limited clearly marks a milestone of sorts in the history of pickup trucks, which first appeared a century ago as a low-cost carrier of farm produce and equipment.
Pickups remained relatively humble vehicles right through the 20th century and even as the new Millennium dawned the low-priced versions were considered the backbone of the truck line-ups at Ford and domestic rivals General Motors and Dodge, now Ram.
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However, during the past decade the price, along with the amenities and technology available on the trucks, have continued to climb and consumers have been quite willing to pay, according to analysts who have examined the sales records.