• News
  • Guides
  • Reviews
  • Media
  • About
  • News
  • Guides
  • Reviews
  • Media
  • About
Sign up Now (For Free)

Sign up for our newsletter and receive the latest automotive news in your inbox!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing!
News
Read Now
  • All News
  • Automakers
  • Automobiles
  • Auto Shows
  • Business
  • EVs & Environment
  • Guides
  • Lawsuits/Legal
  • Regulatory
  • Ride-Sharing
  • Safety & Recalls
  • Technology
Recent
  • Ford Recalling 39K Full-Size SUVs Due to Potential Fire Issue
  • Mercedes-Benz Abandons Its Entry-Level Ambitions
  • Push is on to Make Stealing a Catalytic Converter a Federal Crime
  • Toyota Marks 25th Anniversary of Sienna Minivan
  • Honda Offers Early Look at Prologue EV
  • Argo AI Shifts to Driverless Operations in Two Markets
  • Hyundai, Kia, Honda, Jeep and Nissan Fare Badly in Latest Crash Tests
  • Finally! Lexus RX to Get a Complete Makeover
  • Inflation Affecting Summer Vacation Plans
  • 2023 BMW 3 Series Gets Updated Exterior, More Tech, Mild Hybrid Drivetrain
Editor’s Choice
    Reviews
    Read Now
    • All Reviews
    • Classic Cars
    • Concept Cars
    • Convertibles
    • Coupes
    • Crossovers/CUVs
    • Diesel
    • Hot hatches
    • Hybrids
    • Luxury Vehicles
    • Minivans
    • Muscle Cars
    • Pickups
    • Sedans
    • Sports Cars
    • Super Cars
    • SUVs
    Recent Reviews
    • A Week With: 2022 Kia Forte GT
    • First Drive: 2023 Genesis GV60
    • First Drive: 2022 Mercedes-Benz C 300
    • First Impression: 2023 Nissan Z
    • A Week With: 2022 Lexus LC 500 Convertible
    • A Week With: 2022 Ram 2500 Power Wagon Crew Cab
    • First Drive: 2022 Ford F-150 Lightning
    • First Drive(s): 2022 GMC Sierra 1500 Denali Ultimate and AT4X
    • A Week With: 2022 BMW i4 M50
    • A Week With: 2022 Mazda CX-5
    Editor’s Choice
      Guides
      Car Warranty
      • Endurance Warranty Reviews
      • BMW Extended Warranty
      • Extended Warranty For Cars Over 100k Miles
      • Extended Car Warranty Cost
      • Subaru Extended Warranty
      • CarShield Reviews
      • CarShield Cost
      • Aftermarket Car Warranty
      • CARCHEX Warranty Reviews
      • Reputable Extended Car Warranty Companies
      • Used Car Warranty Companies
      • Best Car Warranty
      • Is CarShield A Scam?
      • Mercedes Extended Warranty
      • CarShield Plans
      Insurance
      • How To Identify A Car Insurance Company
      • Geico Mechanical Breakdown Insurance
      • How Far Back Does A Car Insurance Company Look
      • Mechanical Breakdown Insurance For Used Cars
      • State Farm Mechanical Breakdown Insurance
      • Mechanical Breakdown Insurance From Progressive
      • Dollar A Day Insurance
      • Auto Insurance For SSI Recipients
      • Car Insurance Rates After A Suspended License
      • Auto Insurance For Salvage Vehicles
      • Average Cost of Dodge Ram 1500 Car Insurance
      • Car Insurance Florida
      • Full Coverage Auto Insurance
      • GrubHub Insurance
      • Amazon Delivery Auto Insurance
      Shipping
      • Car Shipping Companies
      • uShip Reviews
      • Auto Shipping From California To Hawaii
      • Montway Auto Transport Reviews
      • Cheap Car Shipping
      • Easy Auto Ship Reviews
      • Auto Shipping Miami
      • Auto Shipping To Alaska
      • Car Shipping Cost
      • Auto Shipping Hawaii
      • Auto Shipping Puerto Rico
      • Sherpa Auto Transport Reviews
      • Auto Shipping Atlanta
      • Auto Shipping Boston
      • Auto Shipping. Chicago
      About
      • About Us
      • Contact Us
      • Terms of Use
      • Privacy Policy
      • Affiliate Disclosure
      • Sitemap
      TheDetroitBureau.com

      More than just “another” place to find news, reviews, spy shots, commentary, features, and guides about the auto industry. TheDetroitBureau doesn’t stop with the press releases or confuse a few lines of opinion with insightful, in-depth reporting.

      Contact Us

      Like what you see? Have some ideas for making The Detroit Bureau.com even better? Let us know, we’d love to hear your voice.

        Media
        Listen Now
        • Headlight News: All Episodes
        More from TheDetroitBureau
        • Guides
        • Latest News
        • Auto Reviews
        • Podcasts
        Headlight News

        TheDetroitBureau.com’s Headlight News offers a look at the past week’s top automotive news stories, as well as what’s coming up in the week ahead. Check out the week’s top story and our latest review…along with a dive into the past with this week in automotive history.

        home > news > Automobiles > Mitsubishi Remaining Separate from Nissan

        Mitsubishi Remaining Separate from Nissan

        Swearingen confirms plans to keep company's apart.

        Joseph Szczesny
        Joseph Szczesny , Executive Editor
        Jan. 06, 2017
        Mitsubishi and Nissan will remain separate entities, said MMNA Chief Don Swearingen.

        With a new corporate structure at the top of the company, Mitsubishi plans to use design to set it apart from Nissan its new corporate partner and parent.

        Nissan closed the deal to acquire a controlling 30% stake in Mitsubishi last fall and last month, Nissan CEO Carlos Ghosn took over as Mitsubishi chairman.

        Stay in the Loop!

        However, while the Nissan and Mitsubishi will share some functions such as purchasing or logistics, the two companies will essentially remain competitors in key markets such as the United States or Japan, said Don Swearingen, Mitsubishi Motors North America executive vice president and chief operating officer.

        “People keeping asking if we’re going to go away. We’re not,” added Swearingen during a visit to Detroit ahead of the North American International Auto Show. “We are separate companies and will remain competitors,” said Swearingen, who noted that Mitsubishi sales increased by 1% during 2016 and MMNA expects to sell 100,000 vehicles by the time its fiscal year ends on March 31, 2017.

        (Ghost to add new duties as CEO of Mitsubishi. Click Here for the story.)

        Mitsubishi plans to introduce a new crossover to fall between the Outlander and Outlander Sport.

        Mitsubishi is planning to unveil an all-new crossover at the Geneva Auto Show in early March that will take its place in the Mitsubishi line-up between the Outland and Outlander Sport. The appeal of the Outlander and Outland Sport have been instrumental in helping Mitsubishi increase sales in the U.S. for four consecutive years, Swearingen said, noting the crossover models are critical to the company.

        The new crossover is due to reach the U.S in early 2018, Swearingen said. “It will be the best vehicle Mitsubishi has ever produced,” he added.

        Kazou Yana, head of design planning at Mitsubishi, said the Japanese automaker is working at design as part of the effort to stand apart from Nissan now that the alliance is complete. In Japan and other markets, Mitsubishi has a reputation for building “robust” vehicles that been carried over from rugged models such as the Montero.

        The new design language evolving at Mitsubishi will borrow from the company’s heritage as well as moving to include functionality and beauty, sculpted dynamism, Japanese craftsmanship and offer a sense of what Yana called “augmented possibility.”

        (Mitsubishi panel: corporate culture ruled out “no.” Click Here for the story.)

        The new design language is already showing up in the concept vehicles such as eX Concept that Mitsubishi displayed at the Los Angeles Auto Show in November. The ex Concept combined the stylishness of a “shooting brake,” which is a term for a coupé with flowing styling fused with a hatchback car and with lines of a compact SUV.

        At the same time, the front end of the eX Concept offered a new interpretation of Mitsubishi’s Dynamic Shield front design concept found in Mitsubishi’s current product lineup, Yana said.

        “We have a very exciting plan to take Mitsubishi Motors to the next the level, and that plan is through crossovers and electrified vehicles,” Swearingen said.

        (Mitsubishi hints at high-end plug-in hybrid with Ground Tourer Concept. Click Here to check it out.)

        “The eX Concept redefines the future of the compact SUV and is representative of the company’s design direction, both inside and out. With nearly 50 years’ experience of automotive electrification technology, we have the expertise and know-how to pioneer a new future with next-generation electric vehicles,” he added.

        Recently Published
        2021 Ford Expedition STX front

        Ford Recalling 39K Full-Size SUVs Due to Potential Fire Issue

        Yesterday
        Mercedes Drive Pilot steering wheel controls

        Mercedes-Benz Abandons Its Entry-Level Ambitions

        Yesterday
        Catalytic converter theft

        Push is on to Make Stealing a Catalytic Converter a Federal Crime

        Yesterday

        Leave a Reply Cancel reply

        Your email address will not be published. Required fields are marked *

        Share this article:
        © The Detroit Bureau 2022
        • Guides
        • Privacy Policy
        • Terms of Use
        • Affiliate Disclosure
        • Contact Us
        • Sitemap
        Follow Us: