Detroit Bureau on Twitter

Posts Tagged ‘vw atlas’

VW Doubles Warranty Hoping to Put Diesel Scandal in Rearview Mirror

But cost of emissions scam surges past $30 bil mark.

by on Sep.29, 2017

The 2018 VW Golf family will come under the new People First Warranty program.

Volkswagen is doubling the bumper-to-bumper warranty on its U.S. Line-up to six years and 72,000 miles, it announced during a Detroit news event on Friday.

The move affects its entire range of models, extending the longer warranty it launched with the debut of the new Tiguan and Atlas SUV models earlier this year. Hyundai, Kia and Mitsubisi offer have 10/100 warranties, but only for powertrain coverage.

The Last Word!

The new warranties come as the German maker struggles to regain momentum lost in the wake of the emissions scandal that meant that it could no longer offer U.S. buyers the diesel options that had accounted for as much as a fifth of its sales in the American market. At the same time, VW announced it was taking an additional $2.9 billion charge to cover costs related to the scandal for the third quarter, bringing to $30 billion the expenses the rigging scheme has so far cost the company.

(more…)

VW Planning 10-Year Comeback for the U.S.

Strategy includes -- what else -- more SUVs.

by on Sep.01, 2017

VW CEO Herbert Diess and former US chief Michael Horn at the unveiling of the new Tiguan.

Nearly two years after Volkswagen admitted rigging the diesel engines on 11 million vehicles to illegally pass emissions tests, top company officials have laid out a series of steps they hope will help rebuild both trust and demand in markets around the world, notably in the U.S., where the diesel scam cover-up first was revealed.

Special discounts of up to $9,000 will be offered to get current diesel owners in Europe to trade back in on another VW model, while the German automaker said it will expand its array of SUVs coming to the ute-crazed American market, senior officials said, following a VW board meeting at the company’s plant in Chattanooga, TN.

Breaking News!

“The brand suffered a lot worldwide, we are suffering still. And for sure we are not through,” Herbert Diess, VW’s global brand boss said, adding that, “We can’t win America over in two years time. It’s a 10-year plan.”

(more…)

VW Launches “Best” SUV Warranty on New Atlas, Tiguan Models

It’s all in the fine print.

by on Apr.12, 2017

The new VW Atlas.

Long the laggard in the booming SUV market, Volkswagen is playing an aggressive game of catch-up, launching several new models and now, just in time for the annual New York International Auto Show, announcing what it is billing as the “best SUV bumper-to-bumper warranty” in the American market.

Of course, it always pays to read the fine print, and what’s significant about the new VW warranty is that it is transferable when the vehicle is sold. That’s not insignificant, as some programs, such as the 10-year coverage from Hyundai, applies only to the initial owner.

Best of the Best!

The new 72-month/72,000 mile program applies to both the new version of the Volkswagen Tiguan, as well as the larger, all-new VW Atlas, both 2018 models. Those models are critical additions to the German maker’s line-up considering utility vehicles now account for about 40% of total U.S. new vehicle sales.

(more…)

VW Brand Profit Slammed by Diesel Emissions Scandal Costs

U.S. remains "core market," says CEO Mueller.

by on Mar.14, 2017

VW CEO Matthias Mueller holds the wireless fob for the Sedric robotic car at the Geneva Motor Show.

Volkswagen revealed a classic good news/bad news scenario on Tuesday morning. After reporting record group profits last month for 2016, the automaker now says operating earnings at the flagship VW brand took a sharp hit as a result of the maker’s diesel emissions scandal.

The automaker has so far agreed to spend nearly $25 billion on fines and settlements in the U.S. alone as a result of the scandal, and that doesn’t include a hefty increase in marketing costs since the diesel engine rigging was revealed in September 2015.

Subscribe Now!

Nonetheless, Volkswagen Group CEO Matthias Mueller put a positive outlook on the maker’s current situation, insisting it was “back on track” after one of the worst crises in its eight-decade history. Mueller himself took home 7.8 million euros, or $8.5 million, in pay and other forms of compensation for 2016.

(more…)

VW Updates Atlas for Weekend Warriors

VW shows off an array of lifestyle options for new SUV.

by on Feb.08, 2017

The VW Atlas Weekend Edition replaces the old pop-up top with an expandable cargo box.

The new Volkswagen Atlas will significantly expand the options for VW fans when it rolls into showrooms this spring. And now, the German maker is showing off a possible special edition designed specifically for weekend warriors who want additional cargo and entertainment options.

Dubbed the Volkswagen Atlas Weekend Edition, the go-anywhere concept is making its debut at this week’s Chicago Auto Show. It highlights an array of options VW plans to offer for the three-row SUV. And it just might be hinting at a special edition model to come.

Product News!

The Atlas is the third ute in the maker’s line-up, a much-needed addition considering the dramatic changes reshaping the U.S. automotive market. SUVs and CUVs – along with pickups and vans – now account for nearly two-thirds of the new vehicle market, and the trend shows little signs of slowing down.

(more…)

VW Teases New Premium Fastback for U.S., Global Markets

Due for Geneva debut, four-door could fill niche left open by Phaeton.

by on Nov.28, 2016

VW plans to top its sedan line-up with the new Arteon fastback due to market for 2018.

Determined to rebuild in the wake of its costly diesel emissions scandal – especially in the critical U.S. market – Volkswagen is offering a teaser image of the “premium fastback” model it plans to unveil at the Geneva Motor Show three months from now.

To be called the Volkswagen Arteon, it will be “positioned above” the brand’s largest current model, the Passat, and potentially fill an upscale niche abandoned when the VW Phaeton was pulled from production. But the Arteon is not expected to go quite as far upmarket as that big sedan, which made pretenses of targeting the likes of the Mercedes-Benz S-Class, BMW 7-Series and even sibling brand Audi’s A8.

Subscribe Now!

The Arteon “emphasizes emotionality in the upper mid-class,” says a statement from VW accompanying the teaser image. “The four-door fastback impresses both through revolutionary design and great practical value in use.” The statement concludes that “This combination is unique.”

(more…)

Heavy Lifter: Much Riding on New Volkswagen Atlas

New ute will be the largest VW model sold in the U.S.

by on Oct.28, 2016

The VW Atlas makes its debut.

In Greek mythology, Atlas carried the world on his back. The new Volkswagen Atlas won’t have quite as big a load to shoulder, but it will still be the troubled brand’s heavy lifter.

The long-awaited sport-utility vehicle made its debut during a preview on the Santa Monica Pier Thursday night, and it will soon start rolling out of the expanded Volkswagen assembly plant in Chattanooga, Tennessee. Atlas will join VW’s two other SUVs and, if all goes according to plan, help the automaker gain some much-needed momentum in a fast-growing market that has largely passed it by.

Subscribe Now!

“This is the beginning of a new future for Volkswagen in America,” declared Hinrich Woebcken, the long-time BMW executive who was named CEO of Volkswagen Group of America early this year. The launch of the Atlas, he continued, means that “We are here to stay in North America.”

(more…)