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First Look: GMC All Terrain Sierra HD Concept

Taking on the big guys?

by on Dec.16, 2010

The GMC Sierra All Terrain HD concept will make its world debut at the North American International Auto Show in Detroit.

Could GMC add a halo off-road truck to its full-size pickup lineup? The diesel-powered GMC Sierra All Terrain Heavy Duty Concept — which will debut next month at the 2011 Detroit auto show — points to how the “professional grade” brand thinks it might deliver a credible competitor to the Ford F-150 SVT Raptor and the Ram 2500 Power Wagon in the current or next-generation Sierra HD.

The light-duty Raptor and heavy-duty Power Wagon are two of the most capable off-road pickup trucks ever to jump or climb off the showroom floor. We love both because these purpose-built rigs can go places and do things off pavement that would kill lesser trucks within yards of the trailhead. The Raptor flies across the desert at high speed, like a Baja trophy truck, while the Power Wagon can rock crawl over the toughest terrain you’ll find in Moab.

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But these traits make an apples-to-apples comparison of the trucks difficult because their off-road strengths lie at opposite ends of the wheeling spectrum. This is where GMC smells opportunity.

The short-box crew-cab Sierra All Terrain HD threads the needle between the half-ton Raptor and three-quarter-ton Ram 2500 Power Wagon by carving a new niche that blends the off-road prowess and features of the Ford and Ram trucks with a few new innovations.