Could GMC add a halo off-road truck to its full-size pickup lineup? The diesel-powered GMC Sierra All Terrain Heavy Duty Concept — which will debut next month at the 2011 Detroit auto show — points to how the “professional grade” brand thinks it might deliver a credible competitor to the Ford F-150 SVT Raptor and the Ram 2500 Power Wagon in the current or next-generation Sierra HD.
The light-duty Raptor and heavy-duty Power Wagon are two of the most capable off-road pickup trucks ever to jump or climb off the showroom floor. We love both because these purpose-built rigs can go places and do things off pavement that would kill lesser trucks within yards of the trailhead. The Raptor flies across the desert at high speed, like a Baja trophy truck, while the Power Wagon can rock crawl over the toughest terrain you’ll find in Moab.
But these traits make an apples-to-apples comparison of the trucks difficult because their off-road strengths lie at opposite ends of the wheeling spectrum. This is where GMC smells opportunity.
The short-box crew-cab Sierra All Terrain HD threads the needle between the half-ton Raptor and three-quarter-ton Ram 2500 Power Wagon by carving a new niche that blends the off-road prowess and features of the Ford and Ram trucks with a few new innovations.