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Mercedes Moving into New NA Headquarters in Atlanta

Maker makes trek south from New Jersey.

by on Mar.19, 2018

Mercedes-Benz new North American headquarters opened its doors in Atlanta.

Three years after leaving New Jersey, Mercedes-Benz USA is moving into its new $93 million permanent home in Atlanta.

“All the stars are aligned. Our new Atlanta headquarters marks a highpoint for Mercedes-Benz in the U.S. market,” said Dietmar Exler, president and CEO of MBUSA.

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“Not just in terms of being the leading luxury brand in the U.S. for the past two years, but also in terms of this building which is designed from the inside out to enable a creative, innovative and empowered workforce more representative of a start-up than a conventional corporation,” Exler said.

The German automaker’s new U.S. headquarters for its sales and marketing operations will now occupy a 200,000 square-foot building, located on a 12-acre campus near Georgia 400, at the intersection of Mercedes-Benz Drive – formerly Barfield Road – and Abernathy Road, is made entirely of glass that is supported by a steel structure.

(Uncovered: Mercedes-AMG takes covers off new four-door GT coupe. Click Herefor the story.)

Mercedes completed its transition from New Jersey to Georgia with the opening of its new headquarters in Atlanta.

Glass, which runs the full length of the building, was chosen as the exterior material because of the sleek, modern aesthetic and transparency enabling employees to enjoy natural daylight anywhere in the building.

The building was designed from the inside out and entirely purpose-built around the way employees utilize the space. As an environment oriented around encouraging interaction and creativity, the workplace has a 1:1 ratio of collaborative seating and individual workstations, Mercedes-Benz officials said.

More than 14,000 cubic yards of concrete, 1,500 tons of steel and 1.6 acres of glass went into the construction of the building. In addition, more than 780 trees have been planted, and a nature trail encircles the building to provide an outdoor campus feel.

(Click Here to see more about new AMG C43 debut in Geneva.)

The headquarters building incorporates environmentally-friendly features such as water reduction using drip irrigation and energy efficient mechanical systems to target LEED Silver Certification. In the interest of eliminating food waste, the company is partnering with Second Helpings Atlanta Inc., which rescues surplus food from Metro Atlanta organizations and delivers to those in need.

As part of MBUSA’s commitment to sustainability, the company plans to implement several alternative transportation initiatives, including flex scheduling to reduce the traffic impact, a dedicated MARTA shuttle for employees, bike racks, as well as electric vehicle charging stations.

Construction of the new headquarters took 425,000-man hours and more than 1,000 workers. Atlanta has emerged as an automotive hub in recent years as Porsche has built a new headquarters near the Atlanta Airport and Peugeot has located its new U.S. headquarters in Atlanta.

(To see more about PSA also picking Atlanta to be its new NA home, Click Here.)

Daimler AG also Mercedes-Benz’s manufacturing operation also operates an assembly plant in Tuscaloosa, Alabama, and a plant for building Sprinter vans in Charleston, South Carolina.

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One Response to “Mercedes Moving into New NA Headquarters in Atlanta”

  1. Yolanda Dikowski says:

    Welcome to Atlanta! We are glad to have you here. Please make yourself at home and enjoy our hospitality.