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Big Bird Gets a New Chrysler Pacifica Minivan

Chrysler is newest sponsor for Sesame Street.

by on Jul.17, 2017

Chrysler is now an official sponsor of Sesame Street on PBS. In four ads, the characters talk about how to be safe in a car and the features of the Pacifica.

For decades if you asked any of the characters on Sesame Street, especially one fuzzy blue guy, what the letter “C” stood for the first answer would have been “cookie” or “COOOOOKKIIIEEEE!!!”

However, things have changed on what is perhaps the best known street in America: now “C” stands for “Chrysler.”

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Chrysler announced it is now a “Sesame Street” sponsor, which includes a commitment to supporting the show on PBS, original content on Chrysler’s digital platforms and if there are automotive gods, a story line that involves Oscar the Grouch and the new Dodge Demon.

“‘Sesame Street’ has a powerful connection with families and this partnership allows the Chrysler brand to support their work around the world,” said Tim Kuniskis, head of Passenger Car Brands – Dodge, SRT, Chrysler and Fiat, FCA – North America.

(Waymo invites public to test self-driving cars using Chrysler Pacifica minivans. For more, Click Here.)

Big Bird gets a bigger vehicle through a new partnership between Chrysler and Sesame Street.

“As a trusted family brand, we were looking for a like-minded partner who possessed a thoughtful and engaging approach. With our all-new Chrysler Pacifica minivan, we wanted to help educate parents about its unprecedented 115 safety, security and technology innovations – and who better than ‘Sesame Street,’ which has been reaching and educating families for almost 50 years.”

The tie-in to the Pacifica minivan is a natural and it means we’re more likely to see the muppests tooling down Sesame Street learning their ABCs or talking about the importance of good manners with Big Bird’s head sticking out of the brand’s new minivan than the aforementioned dream story line of Oscar and an 800-plus horsepower beast.

(Click Here for TDB’s first drive in the 2018 Honda Odyssey.)

“Partnering with Chrysler will help us extend our reach in new and creative ways, and support Sesame Workshop’s nonprofit mission to help kids grow smarter, stronger and kinder,” said Steve Youngwood, chief operating officer of Sesame Workshop. “We’re thrilled to work with a brand that stands for a deep commitment to families and children.”

In addition to sponsoring the show on PBS, Chrysler is creating a multimedia campaign that will pair Sesame characters and the Chrysler Pacifica and Chrysler Pacifica Hybrid in 10 co-branded videos for parents that will launch on Monday, July 17, across the brand’s digital and social channels, including Facebook, Twitter and Instagram.

(To see more about Fiat Chrysler and Braun redefining mobility, Click Here.)

The first four videos, which can be viewed now on Chrysler’s YouTube channel, take viewers on an unexpected ride as the Muppets play “Listen, Drive, Surprise!,” a new game show hosted by Guy Smiley. The video feature a mix of safety suggestions, such as passengers should buckle their seat belts, and factoids about the new Pacifica and Pacifica Hybrid.

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