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China Now GM’s Biggest Market

GM and Ford both set new records in Asian market.

by on Jul.08, 2013

GM unveiled its Buick Riviera Concept during the recent Shanghai Auto Show.

Despite signs of a slowdown in the Chinese economy General Motors posted record sales in China — where GM sales now have surpassed the total number of vehicles the company is selling in its home market, the United States.

GM and its Chinese joint venture partners saw sales surge by 10.6% during the first half of 2013, to nearly 1.6 million, an all-time record that positions it as the booming Asian nation’s second-largest automotive manufacturer. By comparison, it sold just over 1.4 million vehicles in the U.S. during the same time period.

GM isn’t the only American maker outpacing the growth of the overall Chinese market.  Rival Ford Motor Co. set its own record for the first half of the year, sales in China surging 47%, with demand up 44% in June.

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While several makers have yet to report their final numbers, it appears the two American makers significantly outperformed the overall Chinese market, passenger car sales for the first half expected to be up 14%, with June growth a more modest 10% year-over-year, according to domestic industry sources.

Ford CEO Alan Mulally during a trip to China.

“We have seen strong vehicle demand across China, particularly in the midsize, upper-medium, luxury and SUV segments,” said Bob Socia, President of GM China, who also noted that demand during June was also up 10.6 percent from last year’s previous high of 236,207 units.

Socia forecasts Chinese demand for GM’s passenger cars and commercial vehicles will “remain robust through the end of the year,” which suggests the market will remain the maker’s largest for the foreseeable future despite the ongoing revival of the American automotive market.

And that emphasizes the dramatic transition that was already underway even before GM’s transformational bankruptcy in 2009.  Today, nearly three of every four vehicles the maker produces are being sold outside the United States, according to GM data.

Ford has also been rapidly growing its foreign sales, but it lags well behind GM in the key Chinese market. The second-largest U.S. maker got off to a significantly later start in China and is playing an admitted game of catch-up, Ford CEO Alan Mulally only last month sweeping through China to announce several critical new projects, including a new $500 million engine plant in Chongqing and a major expansion of its Xiaolan assembly plant.

(Ford sees opportunity to export vehicles from China. Click Here for the story.)

For the first half of the year, Ford sold 407,721 vehicles in China, with demand reaching 75,254 during June alone – both records.

GM, on the other hand, posted a 10.6% gain from last year’s previous record for the period to 1,567,392 vehicles. That was 10% better than the 1,420,346 vehicles GM sold in the U.S. during the first half of 2013.

The gap is likely to grow.  GM has set a target of delivering more than 5 million vehicles annually in China before decade’s end.  Even if the U.S. were to reach prior peaks of just over 17 million, GM would have to achieve a massive increase in its current market share to even approach 3.5 million sales in the home market, several analysts noted.

(Can Volvo’s new Chinese owners save the Swedish maker? Click Here for that report.)

GM China President Socia said the big Shanghai GM and SAIC-GM-Wuling joint ventures, as well as five of the GM brands offered in China, all had record domestic sales in the first six months of 2013.

Buick sales in the domestic market increased 16.9% from the first half of 2012 to 401,327 units, led by record demand for several models, including the original Excelle family, Excelle XT and GT, Regal and Encore.  Buick sales in China surpassed those in the U.S. by a margin of 4 to 1 – even though Buick sales in the U.S. increased by 11.8% 100,837 units, according to GM figures.

GM has 12 joint ventures, two wholly owned foreign enterprises and more than 55,000 employees in China. Passenger cars and commercial vehicles are sold under the Baojun, Buick, Cadillac, Chevrolet, Jiefang, Opel and Wuling brands. In 2012, GM sold more than 2.8 million vehicles in China.

Paul A. Eisenstein contributed to this report.

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2 Responses to “China Now GM’s Biggest Market”

  1. Jorge M. says:

    U.S. tax payers should be reimbursed with interest as GM allegedly used the bailout money to expand their Chinese infrastructure instead of creating more U.S. jobs.

  2. [...] Motors’ biggest vehicle market – at least in terms of new model sales – is China. According to TheDetroitBureau.com, GM and its various Chinese joint venture operations enjoyed a 10.6-percent sales increase in the [...]