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6 Responses to “Update: What Sank GM Marketing Czar Ewanick?”

  1. r123t says:

    Just an opinion from Main Street but as a 60-year old retired GM person and baby-boomer to the core, I liked the “Chevy Runs Deep” advertising, simply because I’m old enough to remember the glory days of GM and Chevrolet. However, with a daughter and son-in-law approaching 30 years old, I can see from their perspective too, and nostalgia for them is of a GM that was producing not-so-good cars and of bankruptcy. GM has some really good cars coming online, and whoever GM hires to replace Ewanick should be around 30 years old and probably should be an Apple marketing exec. Just when I get to feeling pretty good about GM they do stuff like this.

    By the way, the marketing of the new Malibu, with the rollout of the Eco model first, was really stupid. Personally, I’d like to see Chevy drop the mild hybrid and go to a diesel in the Malibu. But how in the heck did Chevy ever let that Forbes magazine article see the light of day without major pushback on the Forbes writer’s “facts?’ Forbes, as in “Steve Forbes” the oh-so-conservative billionaire and blatant critic of the U.S. auto industry and the UAW? Chevy wasn’t going to get a fair hearing in his magazine, no matter what.

    • Paul A. Eisenstein says:

      Well, at least there is a diesel coming for the Cruze.

      As to a replacement for Ewanick, Alan B. just might keep the job on a permanent basis.

      Paul E.

  2. [...] failed to meet the expectations the company has of its employees,” said a GM spokesman, as reported by the Detroit Bureau. There’s a rumor, according to that source, that Ewanick botched a deal with popular football [...]

  3. 62Lincoln says:


    Why not write an article on the flip side of this story, which is the ineptitude of Akerson and the lack of stability and continuity that continues under his watch. Contrast the musical chairs in GM management with Ford under Mulally to demonstrate the point.

    • Paul A. Eisenstein says:

      Hi, Linc,

      An interesting idea. Let me see if we can work something up.

      Paul E.

  4. [...] some difficulty — Press & Guide Ewanick Out As GM’s Global CMO — Media Post Update: What Sank GM Marketing Czar Ewanick? — Detroit Bureau Why GM’s chief marketer was shown the door — [...]