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“Shelby” Opens Las Vegas Speed Shop

Brand extension of the name of a legendary racer.

by on Aug.27, 2010

"We can install headers, cams, heads, cold air intakes, superchargers..."

Shelby American Inc. has opened a new Speed Shop in Las Vegas, Nevada. Dubbed the Shelby American Motorsports Speed Shop, the facility is on the grounds of Shelby American headquarters and Las Vegas Motor Speedway.

In a statement, the company said the shop was designed to enhance the performance and styling of a street or track car by upgrading engine, suspension and body styling components.

“While we specialize in all American high performance cars, our experienced team can tune and work on just about everything,” said John Luft, president of Shelby.

Notably absent from the promotional piece was any quote from Carroll Shelby, who after a long and distinguished career has licensed his name to a variety of businesses including Shelby American (,which manufactures and markets performance vehicles and related products under his name.

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“Shelby American’s roots began when Carroll Shelby and his band of hot rodders founded the company in 1962,” said Luft.

During the past three months, Shelby American has been designing and building its new shop. The company will concentrate on enhancing the performance of American muscle cars. The shop recently installed a chassis dynamometer to “validate” performance improvements on customer vehicles.

“In addition to dyno tuning, we can install headers, cams, heads, cold air intakes, superchargers and other performance upgrades on all of the brands. From Shelbys to Mustangs, Camaros, Corvettes, F150s and Challengers, we can custom build just about anything a customer can dream. We’ve even tuned sand buggies,” said Luft.

Modifications made to any Shelby Cobra, GT500, Super Snake or Shelby GT will be included in the official Shelby Registry. Every vehicle will include documentation that the services were performed at the shop.

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