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Marty’s Marketing Minutia – Hype and Hoopla Edition

Marty’s Marketing Minutia – Hype and Hoopla Edition

Super Bowl XLVI Hype 3.0 Contrary to popular belief, less is not more, more is more when it comes to carvertisers on the Super Bowl broadcast. Just nine days and counting til kick-off but you’d think it’s already the big game.  Enuf is enfuf already, as the teasers,...
Marty’s Marketing Minutia – Huddle Edition

Marty’s Marketing Minutia – Huddle Edition

This past weekend’s games settled who gets to play on February 5 in Super Bowl XLVI but also served as a preview of the carvertising that we’ll see when the New England Patriots and NY Giants square off on the gridiron next month. Few businesses spend more money on...
Marty’s Marketing Minutia: Carvertising Heats Up

Marty’s Marketing Minutia: Carvertising Heats Up

Fiat’s Vanishing Act For those not celebrity obsessed, the NBC network broadcast of the Golden Globes award show this past Sunday went largely unnoticed. But it was the darling of the twittering masses.  According to published report the TPS – that’s Twitters...
Marty’s Marketing Minutia: NBA Edition

Marty’s Marketing Minutia: NBA Edition

After a three month lockout delay the National Basketball Association finally returned to the boards, tipping off on Christmas day with five season-opening games broadcast on three television cable networks. Millions watched as millionaires played hoops – with major...
Marty’s Marketing Minutia: Mission Possible

Marty’s Marketing Minutia: Mission Possible

Last Friday night, along with thousands of other invitees around the country, I attended a special sneak preview of the new Tom Cruise action movie, Mission Impossible – Ghost Protocol.  I was lucky.  Most of the folks who attended the official opening weekend for the...
‘Twas the Night Before Xmas, and in My Garage…

‘Twas the Night Before Xmas, and in My Garage…

In 1822 Clement Clark Moore, a New Yorker, wrote the now everlasting poem, A Visit from St. Nicholas or, as it has become known, The Night Before Christmas, for his children. Recently I received a version of the famous poem from Don Headrick, aka DucatiDon, of...
Marty’s Marketing Minutia: Grinch Edition

Marty’s Marketing Minutia: Grinch Edition

This year’s deluge of Christmas and year-end-sales car commercials began before the Thanksgiving was even on the table and will continue unabated for the next ten days or more. As the auto industry rebounds from the economic doldrums their advertising agencies have...
Marty’s Marketing Minutia – Hollywood Edition

Marty’s Marketing Minutia – Hollywood Edition

Here in the La-La-Land, the international entertainment industry’s base of  extravagance, excellence and elegance one expects wonderful staging, great sets and settings, spectacular lighting effects, dramatic music, exciting video, persuasive writing and polished...
Ford Forwarding Fix for MyFordTouch System

Ford Forwarding Fix for MyFordTouch System

A quarter-million U.S. motorists will be getting an envelope in the mail from Ford Motor Co. early next year.  Inside they’ll find a small flash drive that the maker says will fix problems owners have been reporting with vehicles equipped with the MrFordTouch and...
The Soft Sell: Auto Advertising Turns 113

The Soft Sell: Auto Advertising Turns 113

Hoist a very dry Martini before dinner Saturday to honor and toast the 19th Century Mad Men who convinced the Winton Motor Carriage Co. of Cleveland, Ohio to run the first automobile ad advertisement in Scientific American magazine, July 30, 1898.  Consider it an...
BMW Shakes Up the Ad World – Again

BMW Shakes Up the Ad World – Again

Once upon a time automotive advertisers were the most stable accounts on an agency’s client roster. Those were the halcyon Dan Draper days. Turbulence is now the norm. Longevity is passé. Performance — as in results and metrics – now drives the business. BMW is...