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Marty’s Marketing Minutia: Domestic Goddess Edition

Marty’s Marketing Minutia: Domestic Goddess Edition

Doyen of domesticity moves into garage: Martha Steward & Toyota Avalon Sheets, towels, paint, pots, pans, plants, party planning, gardening, television shows, publications and more are just some of the associations Martha Stewart has used to become one of most...
Marty’s Marketing Minutia

Marty’s Marketing Minutia

It might have been a slow week for the automotive marketing world if it weren’t for the world’s fastest man, London Olympics star Usain Bolt showing up in Tokyo this time for a tie-up with Nissan — more of that to follow. In fact, endorsements were the dominant...
Marty’s Marketing Minutia: Fashion and Cars Edition

Marty’s Marketing Minutia: Fashion and Cars Edition

Return Of The Fashion Designers? Years ago Lincoln used the famous ladies haute courtier Bill Blass was arguably the first fashionista to create the interior of a new vehicle. But that long-running association ended some years back, as did Chrysler’s ties to Nolan...
Marty’s Marketing Minutia: Makers Go for the Gold

Marty’s Marketing Minutia: Makers Go for the Gold

Top 10 Auto Ads in 3rd Quarter According to Ace Metrix the most effective television commercials in the third quarter of 2012 contained two automotive commercials in a field dominated by techy ads and philanthropies. (Click Here to watch.) Ford’s ‘One Foot Forward’...
Marty’s Marketing Minutia

Marty’s Marketing Minutia

The scarcity of these columns the past several months was caused by a lengthy health hiatus not a lack of news, opinion or comments about automotive marketing, advertising and promotion. Far, far from it. Confined for weeks to a hospital bed most of my non-sleep hours...
Marty’s Marketing Minutia: Hype, Hope and Hysteria

Marty’s Marketing Minutia: Hype, Hope and Hysteria

Hooray for Joel Ewanick! He had a helluva week breaking molds, traditions and profligate spending while making new ad biz rules. He’s gone where few CMO’s have dared to go with the outlandish premise of getting a measurable return on every component of the...
Marty’s Marketing Minutia – NY Auto Show Edition

Marty’s Marketing Minutia – NY Auto Show Edition

Lots of parties, Javits, more parties, Javits, some dinners, airport crush then home Party and event planners, caterers, bars, four star restaurants, hotels from luxury to lout, limo services, cabs and other purveyors of service and satisfaction in the Big Apple have...
Deja Vu: Chevy Gets a New Global Ad Agency…Sorta

Deja Vu: Chevy Gets a New Global Ad Agency…Sorta

After a six-month review Chevrolet has finally selected a new agency for its global creative work – called Commonwealth — from a new company formed of formerly very competitive ad agency holding companies – Omnicon Group and Interpublic Group – and that’s a...
Marty’s Marketing Minutia – Oscars Edition

Marty’s Marketing Minutia – Oscars Edition

Hyundai calls it the “Big Voices in Big Places” philosophy; I’m calling it Media Chutzpah, Incorporated.  Not long ago, the Korean carmaker was largely ignored by most Americans, with barely a one percent share of the U.S. market.  But now, with its sales soaring –...