A new brand General Motors launched only three years ago is poised to double its sales this year as GM continues to move ahead with its rapid expansion in China.
Baojun, the brand that belongs to the Shanghai-GM-Wuling joint venture sold 100,000 cars last year and sales are expect to climb to 200,000 units for all of 2014, according to Ray Biezrynski, executive vice president of SGM-W, one of the cornerstones of GM’s ongoing expansion in what is now the world’s largest automotive market.
The growth of the Baojun brand could be particularly critical considering GM last year slipped behind long-time rival Volkswagen AG, now the Chinese market sales leader. But the impact isn’t limited to China. The booming Asian nation now accounts for more than one third of GM’s global sales. (more…)