Even as two key U.S. rivals reported weak earnings for the first quarter, Daimler AG delivered an unexpectedly strong performance, its net profit nearly doubling as luxury buyers raced to showrooms to snap up some of its newest Mercedes-Benz models.
The Mercedes brand has been rolling out new products at an unprecedented rate, planning, on average, about one every quarter, something that Max Warburton, an auto analyst with Sanford C. Bernstein dubbed a “powerful product cycle.”
Virtually every number showed improvement during the quarter. Net earnings rose to 2.050 billion Euros, of $2.232 billion, from 1.09 billion Euros a year ago. Revenue, meanwhile, surged 16% for the quarter, to 34.2 billion Euros.