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Feds Put Hammer Down on Takata over Deadly Airbags

NHTSA orders supplier to issue national recall or face fines.

by on Nov.26, 2014

The National Highway Traffic Safety Administration today ordered Takata to expand its airbag recall to a national action.

National Highway Traffic Safety Administration officials today made good on their earlier threat to force Takata Corp. to issue a national recall of all vehicles in the U.S. equipped with its potentially deadly airbags or face that will quickly escalate into the millions of dollars.

In a letter to Takata officials, the agency told the supplier it had until Dec. 2 to comply with its demand or it face a fine of $7,000 per vehicle per day. Takata hasn’t issued a response to the letter.

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“NHTSA is issuing this recall request letter to notify you that the agency has tentatively concluded that a defect related to motor vehicle safety exists on a national basis in the subject driver’s side air bag inflators, and to demand that Takata recall the inflators,” Frank Borris, who heads NHTSA’s Office of Defects Investigation, wrote in the letter to Takata. (more…)

Lotus Taking New Approach to Growth: Practicality

New chief Gales pushes pragmatic approach to recovery.

by on Nov.26, 2014

Lotus recently celebrated its 1,000th car earlier this month. The company is taking a common sense approach to recovery.

The ongoing saga of Lotus is taking on a new twist: practicality.

It wasn’t long ago that the specialty carmaker boasted about plans to introduce several new models. However, the company has fallen on difficult financial times and seen a change at the top with Jean-Marc Gales taking over for the brash and confident Dany Bahar.

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In a departure from Bahar’s grand plan of multiple new models, Gales is prescribing a dose of pragmatism to help guide the company out of its tough times. Earlier this year, Lotus said it was going to cut as much as 25% of its global workforce as it figured out what to do next. (more…)

First Look: Mercedes-Benz CLA Shooting Brake

Revisiting the wagon.

by on Nov.26, 2014

The new Mercedes-Benz CLA Shooting Brake may be what's needed to change the opinions of U.S. drivers about wagons.

Manufacturers have tried going the semantic root: dubbing them shooting brakes, estates, crossovers and cross country. But Americans have shown an uncanny ability to sniff out a station wagon and turn up their noses – which is all the more ironic considering wagons make up one of the hottest segments in Europe.

Could the new Mercedes-Benz CLA Shooting Brake bridge that gap? The more immediate question is whether the German maker will try. It isn’t yet saying whether it will import the “two-box” take on its popular new compact luxury model. But these initial images suggest it might be worth a try.

Gain Traction!

“Like its big brother, the CLS Shooting Brake, the CLA Shooting Brake is targeted at active customers who are looking outside of the mainstream for a car that impresses with a high utility value,” says Ola Källenius, who oversees Mercedes marketing and sales operations. (more…)

Black Friday Boosting November Auto Sales

Dealers taking advantage of kickoff to holiday shopping.

by on Nov.26, 2014

Black Friday isn't just the about getting a deal on electronics. Automakers are using the day to kick off their holiday sales programs.

It’s not just too-good-to-be-true deals on computers, high-definition televisions and portable DVD players drawing people out on Black Friday, many shoppers salivating at the prospect of a great price on a new car will fill auto dealerships across the country boosting November auto sales.

Kelley Blue Book estimates November sales, aided by a strong weekend finish to the month, could climb 2.2% year-over-year to a total of 1.27 million units.

The Automotive Journal of Record!

“Car sales will remain elevated in November in large part because of Black Friday,” said Edmunds Senior Analyst Jessica Caldwell. “In recent years both car shoppers and car dealers have turned toward Black Friday as an opportunity to dive into the holiday shopping season. This is a good example of how the auto industry continues to evolve to become more like the rest of the retail market.” (more…)

Mazda Issues Recall for Tire Pressure Problem

Ford, Chevrolet Get Pass from NHTSA on Issues.

by on Nov.25, 2014

Mazda had to recall about 100,000 2014 and 2015 Mazda6 sedans for a problem with the tire pressure monitoring system.

Three automakers revealed news about recalls, but only one of the three – Mazda – actually needed to recall any vehicles.

The Japanese automaker is recalling nearly 100,000 Mazda6 sedans due to a faulty tire pressure monitoring system. The vehicles affected are from the 2014 and 2015 model years. The problem is that if the pressure in all four tires drops at the same time, the monitor may not warn drivers to the problem.

The Automotive Journal of Record!

Mazda claims there have been no injuries or crashes related to the issue, but dealers will update the software for the system free-of-charge beginning Dec. 5. The automaker will send notices to owners of the vehicles with the problem. (more…)

Holiday Gas Prices at Four-Year Low, AAA Says

Average price is below $4 a gallon in every state.

by on Nov.25, 2014

The 41.3 million Americans who are preparing to travel “over the river and through the woods” to grandma’s house will be paying the lowest holiday prices for gas in five years, according to estimate prepared by the AAA Daily Gas Gauge.

AAA reported the national average price for regular unleaded gasoline has fallen for 60 consecutive days, reaching today’s price of $2.81 per gallon.

Fueling Up the News!

“This is 7 cents less than one week ago, one quarter less than one month ago and 46 cents less than one year ago. Today’s price is the least expensive since November 4, 2010 and motorists are on target to pay the lowest averages at the Thanksgiving holiday since 2009, when the national average price was $2.63 per gallon,” AAA said. (more…)

Lexus Trying to Tie a Red Bow on 300,000 in 2014 Sales

Luxury brand celebrating 25th anniversary.

by on Nov.25, 2014

Jeff Bracken, head of Lexus, said the brand would sell 300,000 units in the U.S. this year.

Just weeks after suggesting Lexus would sell more than 300,000 vehicles this year, the brand’s top executive revealed how it will make that number: it’s launching its annual, year-end sales drive, which made December into one of the most, if not the most important months on the auto industry’s marketing calendar.

Through October, Lexus has seen its sales increase 14.3%, outpacing the growth of other luxury nameplates in a strong market. Jeff Bracken, the head of the Lexus Division, told the Automotive Press Association in Detroit that Lexus will kick off its annual sales drive next week. But he also noted that rivals such as BMW and Mercedes-Benz have copied Lexus sales tactics.

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“We thought we owned the red bow,” said Bracken. “But now I’m not so sure.” (more…)

Infiniti Captures People’s Choice Award at LA Auto Show

Brand’s Synaptiq design bests teams from around the globe.

by on Nov.24, 2014

Infiniti's Synaptiq won the first-ever People's Choice Award at the Los Angeles Auto Show Design Challenge.

Infiniti’s take on what the car of the future might look like netted its design team the People’s Choice Award in the 11th annual Los Angeles Auto Show Design Challenge.

Several design teams created vehicles that sought to answer the question: how will cars interact with us in 2029?

Plugged In for News!

The luxury brand’s team answered it with the Synaptiq, a race car for a vehicle triathlon called the A.R.C. Race, which includes air, rally and circuit competitions. (more…)

Fiat Chrysler Struggling to Speed Up Jeep Recall

Accused of "woeful" delay, maker insists it is making progress.

by on Nov.24, 2014

Chrysler's Jeep Liberty was recalled to fix a problem with the fuel tank.

Under fire for the allegedly slow pace of a recall affecting 1.6 million potentially fire-prone Jeeps, Fiat Chrysler officials insist they’ve already been stepping up the pace of the safety campaign, despite taking sharp criticism from the nation’s top automotive safety official last week.

Chrysler last year agreed to recall 1.56 million Jeeps that were linked to fiery rear-end collisions. The automaker initially balked, insisting the data did not justify targeting the Jeep models, but reversed course after it came under heavy pressure both from regulators and the media. The National Highway Traffic Safety Administration also agreed to reduce the number of vehicles that would be impacted by nearly half.

Keeping the Conversation Going!

But more than a year after agreeing to the service action, the acting NHTSA Administrator, David Friedman, declared that the pace of the recall has been “woeful.” The agency – itself under fire for its handling of various safety issues this year – has been pressing Chrysler to pick up the pace. (more…)

Lawmakers May Bar Registration of Vehicles Not Repaired After Recalls

Vehicle owners reticent to get fixes completed.

by on Nov.24, 2014

Despite dominating the headlines, owners of vehicles with Takata airbags are likely to ignore recall notices that could save lives.

Recalls have hit an all-time high this year, so far totaling nearly 54 million vehicles. But even as daily headlines outline the risks of deadly defects like the General Motors ignition switch problem and Takata’s faulty airbags, millions of those vehicles will never get repaired, according to industry analysts.

With the National Highway Traffic Safety Administration stymied – even after pressing automakers to increase contact with owners of vehicles impacted by recalls – federal lawmakers may soon step in. One approach under study would bar motorists from registering vehicles that have not undergone repairs.

Your Automotive Source!

Automakers, who have found it difficult to recall compliance rates much beyond 75% to 80% appear to be warming to the idea. (more…)