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Ford Promoting Mustang History

Maker begins campaign marking 50th anniversary.

by on Apr.30, 2013

Ford created a custom logo aimed at honoring Mustang's 50th anniversary in 2014.

Images of the next-generation Mustang are being kept under tight wraps in Dearborn; however, Ford is rolling out elements of the marketing campaign celebrating 50 years of the first “pony car” that will proceed the debut of the 2015 Mustang next spring.

The breadth of the new campaign was underscored with the announcement that Ford is teaming up with Shinola, a Detroit-based start-up manufacturer of luxury goods, to celebrate 50 years of the Ford Mustang with the release of 46-millimeter wristwatch with Swiss movements.

Global Auto News!

“Like the Mustang itself, we want our licensed products to convey an attitude of strength, passion and quality,” said John Nens, Ford lead for global brand licensing.

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