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Nissan Going Rogue with New Star Wars Film

Maker follows FCA lead on Star Wars deals.

by on Aug.22, 2016

Nissan is one of five companies partnering with Lucasfilm's new Star Wars spinoff, Rogue One: A Star Wars story.

It would appear Nissan is a part of the rebellion now: it has gone Rogue.

Nissan is one of five companies partnering with Lucasfilm’s new promotional campaign for the first Star Wars spinoff: Rogue One: A Star Wars story. Duracell, General Mills, Gillette and Verizon are part of the campaign.

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“We are extremely pleased to be working with such a remarkable group of promotional partners for ‘Rogue One,’” said Lynwen Brennan, general manager of Lucasfilm. “This first in a series of Star Wars standalone films represents an exciting new era for both Star Wars and Lucasfilm, and the partners joining us on this exciting journey have each designed a stellar campaign capturing the spirit and camaraderie of ‘Rogue One.’” (more…)

Honda CR-V Nabs SUV of the Year Honor

Motor Trend picks small SUV over Macan, X4 and others.

by on Oct.15, 2014

Honda's CR-V captured its second award of the year: Motor Trend's SUV of the Year. It was also named Compact Crossover of the Year by Texas autowriters.

As the leaves on the trees change color it means the new season is upon us: automotive vehicle award season, that is, and Motor Trend kicked it off by declaring the 2015 Honda CR-V is SUV of the Year.

The choice is somewhat surprising given the competition included: the Porsche Macan, Cadillac Escalade, Chevrolet Tahoe and Suburban, Ford Expedition, GMC Yukon and Yukon XL, Lincoln MKC, Nissan Rogue, Lexus NX, Mercedes-Benz GLA, Volvo XC60 Subaru Outback and BMW X4 and X5.

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“Some years, a vehicle wins our calipers almost unanimously,” wrote Frank Markus, Motor Trend’s technical editor, in the story about the winning CR-V. “This year our jury entered the final discussion split almost down the middle.” (more…)

First Drive: 2014 Nissan Rogue

Affordable, stylish, comfortable.

by on Nov.01, 2013

Nissan strives for segment design leadership with the launch of the 2014 Rogue.

Compact crossovers have become one of the U.S. market’s hottest segments right now. And as sales surge, a growing number of manufacturers are competing for buyers attention with new or restyled offerings.  Over the last year or so we’ve seen major remakes of the Toyota RAV4, the Honda CRV and the Ford Escape, to name a few.

Now, Nissan is weighing in with a redesigned version of the Rogue targeting a broad cross section of consumers, from older, empty nesters to young buyers just starting families.

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The second-largest Japanese maker is taking an unusual approach, however, launching a new 2014 Nissan Rogue while maintaining the old model as the budget-priced Nissan Rogue Select. Whether that strategy will work remains to be seen, especially if Nissan hopes to get buyers to shell out the several thousand additional dollars it takes to get into the newer model.

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Nissan to Offer Both Old, New Versions of Rogue

“Rogue Select” to remain through 2014, possibly 2015.

by on Oct.31, 2013

The new 2014 version of the Rogue - which is now Nissan's second most popular model.

Nissan is planning to sell two different versions of the Nissan Rogue by offering both a new model and the old version of the popular crossover vehicle which competes directly with products such as the Honda CRV and the Ford Escape.

The completely redesigned 2014 Rogue, which is being built at Nissan’s big assembly complex in Smyrna, Tenn. will begin reaching U.S. showrooms starting in mid-November.

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Since it was first introduced for the 2008 model-year, the Rogue has become Nissan’s second most popular vehicle after the Altima by addressing the functional and emotional needs of the buyers, according to Pierre Loing, Nissan vice president of product development, while offering great value.

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Nissan Introduces Redesigned 2014 Rogue Crossover

Flexibility, safety, technology make it maker’s second-biggest seller.

by on Sep.10, 2013

The Nissan Rogue is the company's second-best selling vehicle.

Nissan offered up the first glimpse of the 2014 Nissan Rogue, which goes on sale in November and is one of the first of two vehicles built off a common architecture that will be used both by Nissan and its French partner Renault. The automaker debuted the new crossover in both Frankfurt, Germany and at its technical center in Farmington Hills, Mich.

Scott Shirley, marketing manager, said the new Rogue was designed specifically to compete with vehicles such as  the Toyota RAV4, the Ford Escape and Honda CRV in what is considered one of the fastest growing segments in the automobile industry.

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The compact crossover segment has grown rapidly in recent years and is expected to continue growing beyond is current level of 1.8 million units annually, added Shirley, who said the base price for the new Rogue is $22,490. (more…)

Nissan Adds 900 Jobs as it Expands US Production

Maker shifts Rogue production from Japan to US.

by on Jul.01, 2013

Nissan will shift production of the Rogue from Japan to the US for the 2014 model-year.

Nissan continues to expand its manufacturing base in North American despite a devaluation of the Japanese yen, which is making it cheaper to produce vehicles in Japan.

With a goal of boosting local production climb to 85%, the maker will add the Nissan Rogue to the list of models assembled in North America, a move that will add another 900 American manufacturing jobs. The move will mark the first time Rogue has been produced in the United States. Previous models had been built in Japan and the announcement marks the 30th anniversary of Nissan opening its first U.S. assembly plant in Smyrna, Tennessee.

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“Our investment creates hundreds of new jobs and underscores Nissan’s longtime commitment to our employees and expanding operations around the country,” said Senior Vice President of Manufacturing Bill Krueger.  “Our dedicated workforce in the United States continues to build high-quality vehicles, such as the Altima, Pathfinder and LEAF, which are driving growth with sales up a combined 70% in May.”

Nissan workers mark the maker's 30th year of US production with the first vehicle off the Smyrna line.

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Nissan Hi-Cross Concept is Thinly-Disguised, Next-Generation Rogue

Concept also reveals Nissan’s all-new hybrid drivetrain system.

by on Nov.30, 2012

Are you the next Nissan Rogue? Apparently.

Show cars have a habit of vanishing into the ether once their run on the auto show circuit has come to a conclusion. But don’t be surprised to see the Nissan Hi-Cross, making its public debut at the LA Auto Show this month, land back in the public eye in the months ahead.

Actually, to be more precise, expect to see the Hi-Cross Concept’s design resurface when Nissan updates its compact crossover, the Rogue, next year. Senior officials confirm that the Hi-Cross styling will be “very close” to the look of the next-generation Rogue.

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And, like the 7-seat Hi-Cross Concept, the next-generation Nissan crossover will get an optional hybrid powertrain featuring the maker’s latest gas-electric drive technology, TheDetroitBureau.com has learned. The system will go into production next year in several Nissan models.

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Nissan Bucks Trend with Profit Gain

Japanese maker expects full production by October.

by on May.12, 2011

Nissan CEO Carlos Ghosn reports increased earnings but forecasts a loss in market share.

Nissan has become the only one of the major Japanese automakers to post an increase in earnings for the January to March quarter, profits rising 7.2% despite the impact of the March 11 earthquake and tsunami that virtually shut the Japanese auto industry down.

The maker also reported that it expects to be back to full production at its home and foreign-based assembly operations by October, one to two months before arch-rival Toyota, which on Wednesday reports a 77% decline in profits due to a mix of factors including the March disaster and a sharp rise in the Japanese yen.

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Nonetheless, Nissan, like its Japanese competitors, has been hard hit, and “We’re going to have to accept the fact that in some markets we’re going to have significant losses in market share,” acknowledged CEO Carlos Ghosn.

Nissan reported a quarterly net profit of 30.8 billion yen, or $347.5 million, compared with a loss of 11.6 billion yen.  It also announced an 88.6 billion yen, or $1.1 billion operating profit for the final quarter of the Japanese fiscal year, which ended on March 31.

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