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Lego My New Land Rover Discovery

New ute makes record debut.

by on Sep.29, 2016

The new Land Rover Discovery makes its debut alongside a replica of London's Tower Bridge using nearly 6 million Lego blocks.

It took nearly 6 million Lego blocks to set the stage for the debut of the all-new Land Rover Discovery.

The new seven-seat SUV, which replaces the old LR4 model, got a novel send-off ahead of its Paris Motor Show debut, emerging alongside the largest Lego structure ever built – a reproduction of London’s familiar Tower Bridge that took 5,805,846 of the blocks. That was enough to stretch from London to Paris, earning it a place in the Guinness Book of World Records.

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That said, Land Rover isn’t playing around. The three-row Discovery is the latest in a fast-growing line-up of luxury utes from the British-based, Indian-owned automaker. It joins the smaller Discovery Sport model launched a year ago, with a third “Disco” variant still in the works. (more…)

Land Rover Confirms New SUV Will Be Named Discovery Sport

Planned as first member of new “Discovery family.”

by on Apr.18, 2014

Land Rover Design chief Gerry McGovern with the Discovery Concept, which will be the maker's next workhorse SUV and named Discovery Sport.

Land Rover’s upcoming workhorse SUV has gotten a new name, the first production spin-off of the Land Rover Discovery Vision Concept unveiled at the New York Auto Show this week to be dubbed the Land Rover Discovery Sport when it launches next year.

But it will be just one of at least two, and possibly three production models to come out of the program that the Vision Concept hinted at, with more to follow in the years beyond the Sport model’s launch.

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“I am proud to confirm the nameplate that will make Discovery a family of vehicles for the first time,” said Gerry McGovern, Land Rover Design Director.” It will be called Discovery Sport and will go on sale in 2015. This will be a versatile and capable SUV and is the first expression of the Discovery Vision Concept unveiled here in New York.” (more…)