Considering the record-breaking heat that’s scorched much of the country one might expect a significant turnout as Jaguar’s “Chill NY” event gets underway in New York this week. The event, which gives Big Apple residents the opportunity to skate inside what the maker bills as a “life-size snow globe,” will also feature celebrities Tracy Morgan, Jane Krakowski and Johnny Weir.
But Jaguar is hoping the real attraction will be the chance to get a first look at the maker’s newest models, all-wheel-drive versions of its flagship XJ and smaller XF sedans – products the maker expects to give the brand a massive sales boost in the months ahead.
The arrival of the first AWD models since the old X-Type was abandoned is part of a broader product roll-out that also includes the addition of Jaguar’s new V-6 line-up. Taking together, “This is a massive deal,” contends Andy Goss, president and CEO of Jaguar-Land Rover North America, “because the market has migrated away from V-8s to V-6 engines, (and another) big problem for us has been we didn’t have all-wheel-drive.“