When the new Cadillac ATS-V comes to market next year, the compact performance model will introduce a new feature the luxury maker is calling “no-lift shift.” Buyers who opt for the six-speed manual transmission will be able to keep their foot flat on the floor, rather than lifting off the accelerator to change gears, explained new Caddy brand boss Johan de Nysschen.
It’s an appropriate metaphor for what the South African-born executive has in mind for Cadillac. The launch of the ATS-V – available in both sedan and coupe trim – comes at the start of “the next chapter” for General Motors’ flagship brand. And there’ll be plenty to follow, with an array of new performance models, sedans, coupes and an all-new flagship now in the development phase.
“We have to shape consumer attitudes,” de Nysschen said during a preview at the Los Angeles Auto Show. It is all too apparent, he admitted, that luxury buyers no longer follow the brand or know “how competent our vehicles are.” (more…)