Cadillac will finally bring to market a full-size luxury flagship sedan late next year, Mark Reuss, the global product development chief for General Motors confirmed.
The new model, as TheDetroitBureau.com previously reported, is expected to go up against some of the toughest competitors in the luxury automotive market, including the likes of the Mercedes-Benz S-Class, the best-selling premium sedan. Industry analysts expect the new model to showcase Caddy’s distinctive Art & Science design language while also offering an array of new comfort, performance and safety features.
“What we do there has got to be a symbol of excellence,” Reuss said during a media scrum following a GM event for student interns. “This is a car that Cadillac needs that will define this brand in terms of innovation and excellence.”