Ford may be ready to do an about face and return to the American midsize passenger car market. After repeatedly insisting that buyers were more interested in full-sized trucks like the company’s big F-150, Ford is reportedly preparing a U.S. version of the midsize Ranger model it launched overseas two years ago.
The move appears to be triggered by the unexpectedly strong response to the all-new Chevrolet Colorado and GMC Canyon models General Motors launched last year. Ford abandoned the segment in 2011 when it stopped production of the older version of its Ranger. It has frequently said the new model was not intended for the North American market, but a revised version is apparently under development.
The move not only could fill a big hole in Ford’s otherwise strong and profitable line-up but also solve a political problem for the carmaker as it races to reach a settlement with the United Auto Workers. The two sides have until September 14th to reach a new four-year contract, and a potential sticking point was Ford’s earlier announcement it would end production in Michigan of two compact models. The same plant now appears likely to handle the new Ranger.