Detroit Bureau on Twitter

Posts Tagged ‘ford news’

Lincoln Adds Sizzle with New Pitchman: Matthew McConaughey

Texan gets multi-year deal to extol virtues of luxury brand.

by on Aug.21, 2014

Lincoln is hoping a new series of ads featuring actor Matthew McConaughey will raise the company's profile and boost sales.

That easy-going twang Americans have heard telling us that beef is what’s for dinner is now hitting the road with Lincoln. Actor Matthew McConaughey inked a multi-year deal to lead a new ad campaign for the struggling luxury brand.

The Texas-born actor known for his good looks and physique leads a new style of advertising for Ford’s luxury unit that focuses on his folksy storytelling style about Lincoln’s attributes. The first set of ads features the new 2015 Lincoln MKC small crossover.

Subscribe for Free!

“Authenticity is a word that kept coming up in our initial meetings. It was clear from the start they appreciated me as an individual first and foremost, and I would be able to be myself in this collaboration,” said McConaughey in a statement. (more…)

Porsche, GMC – and the Chevrolet Corvette – Top 2014 Ideal Vehicle List

GM and Ford score most segment wins.

by on Aug.21, 2014

The new Chevrolet Corvette was the single most "Ideal Vehicle" according to owners.

For the second consecutive year, Porsche has been named the “Ideal Vehicle” brand by American consumers, though the individual vehicle that tops the list is the all-new Chevrolet Corvette.

General Motors, in fact, had more top-ranked models in the 2014 Ideal Vehicle Awards, or IVA, than any other manufacturer but Ford Motor Co. this year. And despite the Detroit maker’s ongoing recall issues, its GMC truck marque was named the “Most Ideal Popular Brand” in a survey conducted by California consulting firm AutoPacific, Inc.

An Ideal Auto News Source!

Significantly, a quarter of the top-ranked models in the 2014 IVA are all-new or, like the ‘Vette, have been completely redesigned for 2014.

“Winning an IVA in their first year of release shows that these newly redesigned vehicles have hit the mark with their owners, but it also shows that the designers did their research to know how to best meet the needs and expectations of their core group of buyers,” said George Peterson, president of AutoPacific.

(more…)

Ford Heeds Call for Right-Hand Drive Mustang

Truly a global vehicle, pony car goes on sale in 120 countries.

by on Aug.19, 2014

Ford will being selling right-hand drive Mustangs next year in selected markets.

Ford Motor Co. has been churning out Mustangs continuously for a half century half a century now. During that time, the fabled pony car has seen many changes ranging from body styles to engine offerings and even the ill-fated Mustang II.

However, the iconic machine will see a new first with the sixth-gen version: right-hand drive. Ford is finally catering to the demand for the pony car in foreign lands and will make the right-hand driver version available for sale in markets, such the United Kingdom, Japan and Thailand.

Subscribe for Free!

The Mustang goes on sale this fall in the U.S. and globally in more than 120 countries next year, including a total of 25 right-hand drive markets, such as Ireland, Australia, Malaysia, Indonesia, South Africa and Kenya. (more…)

Millennials Move from Cars to SUVs – Just Like Their Parents

Compact cars lose their luster as Gen Y ages.

by on Aug.19, 2014

The Ford Explorer Sport is the perfect vehicle for conquering the concrete jungle.

Ford's Explorer is one of its more popular models with Gen Y as Millennials turn away from compact cars.

Conventional wisdom would suggest that Millennials would rather sit at home playing videogames and texting, and if they do buy a car, they’re likely to opt for something small, preferably with a battery.

As is so often the case, however, the prevailing sentiment is wrong, as several new studies reveal. Not only are Millennials buying cars in ever-larger numbers, but they’re opting for roomy crossovers and sport-utility vehicles, much like their parents.

Crossing Generations!

One likely explanation, according to Chris Travell, a vice president at Maritz Research, is that they want vehicles that can carry more of their stuff.

(more…)

Russia Ready to Retaliate – and Automakers Could Take a Big Hit

One unexpected winner could emerge.

by on Aug.19, 2014

A worker on the AvtoVAZ assembly line in Togliatti, Russia, a plant now run by Renault-Nissan.

Slammed by sanction for its role in the Ukranian revolt, Russia is warning it may tighten retaliatory sanctions against the West by banning automotive imports.

The crisis in the Ukraine has made stock traders around the world nervous, leading to some major swings in key indexes and raising fears about the overall strength of the European economy, which is just beginning to recover from a steep recession.

Subscribe for Free!

But retaliating against Western automakers could have unforeseen consequences for Russia itself as it struggles to build momentum for its own economy. Car sales in the heart of the former Soviet Union also slumped badly along with the rest of Europe.

(more…)

Automakers Power Up on Solar

Ford joins growing list of makers tapping into sun’s energy.

by on Aug.14, 2014

A rendering of Ford's planned solar park.

Ford Motor Co. has been betting big on battery power, and now it’s tapping the sun to help charge up some of its electric vehicles with a sprawling new solar energy array it plans to install outside its suburban Detroit headquarters.

Ford is the latest in a growing list of manufacturers turning to solar energy at their office buildings and manufacturing plants. General Motors is even using sun power to help charge up newly assembled Chevrolet Volt plug-in hybrids before shipping them off to customers. And solar energy is providing a major chunk of the power needed to run Volkswagen’s big assembly plant in Tennessee.

Plug Into Your Inside Source!

Ford has “a deep commitment to sustainability,” explains Chairman Bill Ford Jr. The maker’s “beliefs are embodied in this project,” he stressed.

Working with local power supplier DTE Energy, Ford’s new solar array will be the largest in Michigan and the second-largest in the Midwest, covering 360 parking spaces in front of the headquarters building known locally as “Glass House.” In all, it will be able to produce up to 1.038 megawatts of energy.

(more…)

Ford Pitches Innovation as it Prepares Launch of Aluminum F-150 Pickup

But nagging concerns remain.

by on Aug.14, 2014

It all adds up - the new sliding rear window on the 2015 F-150 saves about a pound.

(The story has been updated to include results of a new survey of pickup owners.)

Ford Motor Co. is so eager to show off the innovations and weight-savings built into its aluminum-bodied 2015 F-150 pickup, it held a press conference to show off a new sliding rear window that saved just slightly less than one pound.

The maker is racing to get ready for the launch of the new truck and knows there are plenty of concerns about the switch to an “aluminum-intensive” body – made all the more of a challenge by a fire that destroyed a prototype of its next-generation heavy duty pickups, expected to switch to the lightweight metal a year after the launch of the half-ton F-150.

Your Auto News Source!

The 2015 pickup will be as much as 700 pounds lighter than the old, steel-bodied F-150, much of that due to the switch to aluminum. But Ford also has cut mass in a number of areas, large and small. That includes the use of a new “seamless” sliding rear window developed in a collaboration with Canadian-mega-supplier Magna International, noted the appropriately named Noah Mass, the Ford engineering manager responsible for sliding windows and sunroofs.

(more…)

GM, Ford Enjoy Blistering Sales Pace in China

Automakers tracking to set new records.

by on Aug.13, 2014

GM's China operations sold their 2 millionth vehicle during 2014 last month. It marks the five straight years they've hit that mark.

General Motors and Ford continued to roll up record sales in China last month where both companies are continuing to expand their presence in what has become the world’s largest automotive market.

GM reported its joint ventures in China set a new domestic sales record for July, by selling nearly 250,000 as demand increased 12.7% from the same month in 2013. In addition, GM has now sold more than 2 million vehicle in China, marking the fifth consecutive year and the earliest ever that GM has reached the milestone.

Auto Insight!

Ford China sales grew by 25% in July with 90,775 vehicles sold, compared with 72,834 sold in July 2013. Steady customer demand for Ford’s global nameplates pushed year-to-date sales to 640,031 vehicles, up 33% from 480,555 sold during the same period last year and putting the company in striking distance of selling more than 1 million vehicles in China for the first time. (more…)

FBI Seizes More Evidence Against Former Ford Engineer

Automaker turns over email records to investigators.

by on Aug.07, 2014

Ford is cooperating with the FBI in an investigation of a former employee fired by the company.

As a result of its ongoing investigation of a fired Ford Motor Co. engineer, the FBI seized the contents of that former employee’s work email account and a computer disk today.

The company fired former engineer Sharon Leach, 43, after it was discovered she’d placed listening devices in several of the company’s conference rooms. After Ford security discovered she’s placed the devices, Leach, a 17-year employee, claimed she used them to help her with note taking during meeting. However, they also recorded parts of other meetings.

Subscribe for Free!

Leach has not been charged with a crime. (more…)

Ford Investigating Fire That Destroyed Prototype F-150 While Testing

Reduced to rubble in barely 20 minutes.

by on Aug.04, 2014

A fire rapidly spreads across a Ford Super Duty pickup prototype undergoing tests in Death Valley. Photo Courtesy Chris Doane Automotive.

The last thing Ford can afford is to see the upcoming launch of its radical new, aluminum-bodied F-Series pickup go up in flames. But that was precisely what happened to a prototype during testing in Death Valley.

According to spy photographer Chris Doane, who caught a camouflaged version of the pickup, it took just 21 minutes for the pickup to be completely reduced to a pile of ashes and metal.

Beyond the Headlines!

The truck that burned was apparently a 2016 Ford Super Duty, not the new 2015 F-150 that has already been shown in its uncovered form since its introduction at the Detroit Auto Show last January. But while Ford has yet to provide specific details, it is expected that the Super Duty line will switch to an aluminum body a year after the more mainstream F-150.

(more…)