Chevrolet faces the sort of challenge most automakers can only dream of. Its various pickup plants are operating at full, three-shift capacity and can’t build any more trucks. If anything, says marketing executive Sandor Piszar, that means the bowtie brand is losing possible sales.
“The toughest part is keeping up with demand,” said Piszar, during a conversation at the 2016 Chicago Auto Show’s media preview. “We’re running flat out at all our plants.”
Actually, Chevy isn’t entirely unique. Hyundai is struggling to keep up with demand for utility vehicles like the Tucson, shifting capacity at its plant in Alabama to build more of the mid-range Santa Fe Sport. Ford, Toyota, Mercedes-Benz and Nissan, with rare exception, every automaker TheDetroitBureau.com spoke with is laying out plans to boost truck capacity and, in many cases, add more truck models.