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Alfa Romeo Set to Debut New SUV in Los Angeles

FCA continues growth of Italian brand.

by on Oct.13, 2016

Alfa Romeo's Harald Wester unveils the new Giulia models at the Geneva Motor Show. The brand's SUV is set to debut in Los Angeles.

Just a month after the long-delayed Giulia finally hit U.S. showrooms, Alfa Romeo appears ready to unveil a new SUV to join the Italian brand’s sedan.

The Fiat Chrysler brand plans to debut the small sport-ute at this year’s Los Angeles Auto Show, reports the Detroit News. The automaker confirmed its arrival, it declined to provide any details about the new vehicle.

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FCA Chief Sergio Marchionne has talked for some time about a new ute for Alfa called the Stelvio. Currently, the Stelvio is in the midst of testing in Europe, but the maker hasn’t uttered much about its arrival in the states. (more…)

Ambitious Alfa Romeo Plans Scaled Back

“The expectations are not achievable,” concedes Marchionne.

by on Nov.02, 2015

A shot of the Alfa Giulia reveals the 4-leaf clover, meaning its the 510-hp Quadrifoglio version.

Mere months after unveiling the first of a wave of new products meant to transform Italy’s Alfa Romeo into a major global brand, parent Fiat Chrysler Automobile’s CEO Sergio Marchionne concedes the ambitious plan is “not achievable,” at least as planned.

The target was to boost sales to 400,000 by 2018, a nearly six-fold increase from the 70,000 Alfa products sold last year. To get there, FCA was planned to invest about $6 billion to roll out eight new models, including the Giulia sedan it unveiled over the summer. But the maker is now re-thinking that strategy, in large part due to the slowdown in car sales in China, which was expected to become a major market for Alfa Romeo.

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“The expectations of volumes (for China) out of the total pool of 400,000 cars are, I think, given current market conditions, not achievable,” Marchionne told Wall Street analysts.

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Viva Italia: First Look at the New Alfa Romeo Giulia

Alfa aims to hit a high note with new performance sedan.

by on Jun.24, 2015

The new Alfa Romeo Giulia makes its debut in Milan. Another seven new models are set to follow.

With acclaimed opera singer Andrea Bocelli sharing the stage, Alfa Romeo rolled out its new Giulia sedan during a packed news conference in Milan, Italy on Wednesday.

Alfa can only hope it has hit a high note with the launch of the new performance model once it rolls into showrooms early next year. The Alfa Romeo Giulia sedan will be going up against a crowded field of luxury competitors, including the likes of the vaunted BMW 3-Series and the Mercedes-Benz C-Class.

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The challenge will be especially tough in the U.S. which is expected to be the single market for the new Alfa Giulia – and for Alfa Romeo on the whole. The brand has largely been absent for more than two decades, something company officials suggested can be both a plus and a minus for the ambitious Italian brand.

“There’s nothing about the brand that needed to change. We needed to change ourselves,” suggested Harald Wester, the head of Alfa Romeo, as he opened up the news conference.

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New Giulia Sedan Could Be Make-it-or-Break-It Car for Alfa

Project key to broader success of Fiat Chrysler Automobiles.

by on Jun.24, 2015

Alfa Romeo plans to introduce a new sedan in the U.S. as part of its plans to sell more than 100,000 vehicles here.

Italy’s Alfa Romeo will pull the wraps off its all-new Giulia sedan later today during a splashy event in Milan, the birthplace of the long-struggling brand.

The hoopla should be no surprise considering the critical role it will play in the promised revival of the Alfa brand, and in the broader success – or failure – of the strategy laid out for parent Fiat Chrysler Automobiles by CEO Sergio Marchionne.

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Largely limited to the European market today, Marchionne wants to more than quadruple Alfa’s sales by 2018, with North America targeted to become one of the brand’s largest market After a long absence, however, Alfa is virtually unknown in the U.S. and Canada today, selling only a few 100 of its pint-sized 4C sports cars since making its return last year.

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Alfa Delaying U.S. Return to at Least 2013

Marchionne, meanwhile, confirms Fiat upping Chrysler stake to 30% "in a matter of days."

by on Apr.11, 2011

The Alfa-Romeo Giulia is the centerpiece of the Italian brand's planned U.S. revival.

The long-awaited return of Alfa Romeo to the U.S. market has apparently been delayed once again.

The Italian maker, a subsidiary of the Italian auto giant Fiat S.p.A. was due to return to American shores late next year, but that has now been pushed back to 2013, sources confirmed, the blame apparently going to CEO Sergio Marchionne, who feels the brand’s products won’t be ready for the trans-Atlantic jump.

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Separately, Marchionne, who also serves as chief executive of Chrysler, confirms a report by TheDetroitBureau.com, earlier this month, that Fiat will soon increase its stake in its U.S. affiliate to 30%.  Eventually, the Italian company is expected to push that to a majority 51% share.

Alfa Romeo pulled out of the U.S. market two decades ago, suffering from quality problems and a steady decline in sales.  The maker has made several comeback attempts since then – two years ago launching the low-volume import of the Alfa 8C supercar.  A full comeback to the American market is seen as a critical step for the brand, which has been struggling for a number of years.

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