If you listen to the experts, the coming age of the autonomous automobile will all but eliminate crashes and fatalities on U.S. roadways. But American consumers aren’t quite so confident. According to the new J.D. Power Tech Choice Study, motorists are wary of hands-free driving.
At the same time, they have become increasingly receptive to the flood of new, semi-autonomous advanced driver assistance system, or ADAS, technologies – such as forward collision warning and blind-spot detection – that are showing up on more and more of the latest vehicles.
“In most cases, as technology concepts get closer to becoming reality, consumer curiousity and acceptance increase,” said Kristin Kolodge, executive director of driver interaction and HMI research at J.D. Power and Associates. “With autonomous vehicles, we see a pattern where trust…in the technology…is declining.”