by Paul A. Eisenstein | Jul 13, 2020
Few new products have generated more of a buzz in recent years, Ford’s reborn Bronco, according to Google, generating more search queries than any other nameplate. But, finally, the long wait is over, the Detroit automaker pulling the wraps off not just one but three...
by Paul A. Eisenstein | Jul 13, 2020
See one pulling up in your rearview mirror and its’ likely you’ll know at first glance you’re being chased by the new Ford Bronco. There are the twin, round headlamps and broad, horizontal grille, the near vertical windshield and the crisp corners. Despite that...
by Paul A. Eisenstein | Jul 13, 2020
When Ford decided to bring back the once-popular Bronco nameplate four years ago, the development team decided “We haven’t done anything weird in ages,” according to chief designer Paul Wraith, so it decided to “see where this takes us.” One of the most significant...
by Paul A. Eisenstein | Jul 13, 2020
Anxiously awaiting news about the new Ford Bronco? You’re not alone. It’s the single most widely searched automotive nameplate, according to Google, an astounding accomplishment considering it won’t make its formal debut until 8 p.m. tonight. Wondering what will be...
by Paul A. Eisenstein | Jul 13, 2020
Old nameplates, it seems, don’t die, they just go into hibernation. We’ve been seeing a number of once-familiar badges make a return of late, notably the Ford Bronco. Now, Chevrolet is reviving one of its own, bringing the TrailBlazer back in the form of a new SUV....
by Paul A. Eisenstein | Jul 10, 2020
Cadillac is on a journey of reinvention, albeit one that has lasted for nearly two decades. We’ve seen the automaker struggle to find the precise design formula, the right powertrain line-up, the right model mix and, of late, even the right product nomenclature. It’s...
by Paul A. Eisenstein | Jul 10, 2020
Ford Motor Co. senior management has rejected calls by some of the carmaker’s employees to abandon the police vehicle market in the face of the systemic brutality that has triggered more than a month of unrest across America. One letter circulated by Ford employees...
by Paul A. Eisenstein | Jul 9, 2020
EV startup Fisker Inc. is discussing a possible sale that would mark the first step in a plan to take the company public. TheDetroitBureau.com was able to confirm several key details of a story first reported Wednesday afternoon by Reuters news service, though the...
by Paul A. Eisenstein | Jul 9, 2020
The California-based EV startup Fisker Inc. locked down $50 million in hedge fund money this week, an investment the company says should help it take its Ocean SUV from concept to production by 2022. Located in suburban Los Angeles, the company is the second effort by...
by Paul A. Eisenstein | Jul 9, 2020
Automakers are spending tens of billions of dollars in their drive to bring autonomous vehicle technology to fruition and if claims made by CEO Elon Musk are on target, Tesla could be on the verge of delivering the world’s first fully driverless vehicle by the end of...
by Paul A. Eisenstein | Jul 8, 2020
Steve Carlisle, who has served as head of Cadillac for the past two years, has been named the new president of General Motors North American operations. The 58-year-old Carlisle replaces Barry Engle, who was said to be seeking to pursue other opportunities. When he...
by Paul A. Eisenstein | Jul 8, 2020
Like a cat, the Chevrolet Sonic has survived a series of near-death experiences – but it has finally run out of lives, Chevy announcing it will drop the smallest passenger car in its line-up “due to declining demand.” The imminent departure brings parent General...
