Scion will bring two all-new models to market for 2016 – half of its total line-up. That includes both the new iM hatchback and the iA, the youthful brand’s first sedan. But don’t be surprised to see Scion push into even newer territory in the next few years.
Struggling to regain momentum after a decade of declining sales, Scion’s new management team is making major changes, including a shift away from the dark, wildly creative advertising that marked its early years. But it’s ultimately all about product, stressed General Manager Doug Murtha, who told TheDetroitBureau.com Scion just might get its own pickup, utility vehicle, or at least something else with all-wheel-drive.
“I’m a hand-raiser for any product suitable for the brand,” Murtha said during an interview in Grand Rapids, Michigan, where he’d come for a media drive of the new Scion iA and iM models. (more…)