Chrysler will add a diesel option for the Ram 1500 pickup, making it the only automaker to offer the high-mileage technology on a half-ton truck. It could be a significant additional inducement the announcement coming barely a month after the Ram 1500 was named North American Truck of the Year.
But Chrysler may not be the only maker to market a diesel standard-duty pickup for long. General Motors is reportedly considering such an option for its newly redesigned Chevrolet Silverado and GMC Sierra models, while Toyota and Nissan may add diesels when their redesigned Tundra and Titan models reach market.
Meanwhile, diesels are rapidly gaining ground in other market segments. Chevrolet last week unveiled its new Cruze Diesel, the first passenger car model from General Motors’ largest brand to offer the powertrain technology since 1996. Mazda will add a diesel for its new Mazda6 later this year. And even Ford’s long-standing resistance to diesel power in U.S. passenger cars finally may be crumbling.