TheDetroitBureau.com has updated its original report:
Mark LaNeve, the ever-quotable former Cadillac boss and marketing chief at General Motors is back in Motown, but this time he’s hanging his hat at Team Detroit, the ad agency for GM’s cross-town rival Ford Motor Co.
The plain-talking native of Beaver Falls, Pennsylvania led Cadillac during its nascent renaissance, nearly a decade ago, before moving up to the corporate suites as the head of GM marketing. He left the maker as it plunged into bankruptcy.
In his new job LaNeve will be the agency chief for the massive Ford account as chief operating officer for Motor City-based Team Detroit. The unit brings together a wide array of global assets from WPP LLC, the giant ad conglomerate itself based in London. LaNeve, in turn, will be the ad-side liaison working with Ford’s global marketing chief Jim Farley.
With both determined to amp up Ford’s marketing efforts, the move could see the maker engage in what one executive described as “bloodlust marketing” in a conversation with TheDetroitBureau.com.