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First Look: 2012 Honda Pilot

First Look: 2012 Honda Pilot

Honda has finally pulled the covers off the new 2012 Pilot, one of the market’s most popular 3-row crossover vehicles. Somewhat surprisingly, the changes to the 2012 Honda Pilot appear to emphasize a more traditionally boxy SUV-style shape for its makeover, even...
Ford Teaming up with Zipcar

Ford Teaming up with Zipcar

Ford Motor Co. is teaming up with car-share service Zipcar to put 1,000 Ford vehicles onto college campuses across the U.S. The Zipcar service is designed to offer easy access for those who need a car for brief periods – such as commuters or college students who might...
August Auto Sales Defying Gloom-and-Doom Forecasts

August Auto Sales Defying Gloom-and-Doom Forecasts

Despite the roller-coaster ride on Wall Street, sales of new vehicles remained steady during August with Detroit makers collectively experiencing an increase in demand, according to new estimates of current sales trends. If there was any drag on the U.S. new car...
First Look: Ford Evos Concept

First Look: Ford Evos Concept

Automotive journalists may hate the phrase “design language” due to its prevalence in the industry, but there’s a reason so many designers, executives, and PR people use it. Most automakers are looking to create a unified theme throughout their brand, hence the use of...
First Look: Land Rover Defender Concept

First Look: Land Rover Defender Concept

Underscoring its aggressive product development program, Land Rover will reveal an all-new concept version of its big Defender sport-utility vehicle at the upcoming Frankfurt Motor Show. The update of what is arguably the British maker’s most iconic model will go into...
Cheney Opposed GM Bailout

Cheney Opposed GM Bailout

Former Vice President Dick Cheney was strongly opposed to saving General Motors and Chrysler and tried to convince then-President George W. Bush not to approve a proposed bailout of the floundering Detroit makers. Ultimately, the outgoing Commander-in-Chief decided to...
Audi Offers Closer Look at Urban Concept

Audi Offers Closer Look at Urban Concept

Audi is offering up a closer look at the battery-powered Urban Concept vehicle it will formally reveal at the upcoming Frankfurt Motor Show – or, more precisely, the two Audi Urban Concepts it will plug in at next month’s automotive extravaganza. The maker, it turns,...
Orders Roll in for Ford Transit Connect Electric

Orders Roll in for Ford Transit Connect Electric

What was supposed to be a niche vehicle appears to be gaining some unexpected momentum.    Demand for the battery version of Ford’s Transit Connect van is pushing past initial expectations. The Transit Connect Electric is a joint venture of Ford and the Canadian Azure...
Hopes Fading for Quick Settlement in Auto Talks

Hopes Fading for Quick Settlement in Auto Talks

Chances for a quick and amiable settlement in contract talks between the United Auto Workers Union and Ford Motor Co, General Motors and Chrysler Group appear to be fading as labor and management head towards their Sept. 14th deadline. Both sides continue to put a...
BMW Shakes Up the Ad World – Again

BMW Shakes Up the Ad World – Again

Once upon a time automotive advertisers were the most stable accounts on an agency’s client roster. Those were the halcyon Dan Draper days. Turbulence is now the norm. Longevity is passé. Performance — as in results and metrics – now drives the business. BMW is...