The rare success story among Chrysler brands competing oversees, Jeep hopes to pick up momentum as it launches a line-up of new diesels, as well as the European version of its all-new Grand Cherokee.
One of the critical strategies for Chrysler, hoping to recover from last year’s bankruptcy, is to amp up its export operations. In fact, that’s a key target for Fiat, Chrysler’s new partner, and could earn it another 5% stake in the company. Jeep will be a critical part of the process since it already accounts for about half of Chrysler’s sales outside North America.
Moving things ahead will count on new powertrains, as well as new product, said Jeep boss Mike Manley, during a news conference at the 2010 Paris Motor Show.
To underscore that point, the U.S. maker is adding a new and much more sophisticated diesel driveline to its 2011 Jeep Wrangler.