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Audi Profits Slip, but Share Grows

Audi Profits Slip, but Share Grows

The global slump may have taken a toll on Audi’s sales and profits, but the automaker insists the downturn could play to its advantage, longer-term. The German maker, a semi-autonomous arm of giant Volkswagen AG, reported that it was able to stay in the black,...
House Approves Another $2 Billion in Clunkers Cash

House Approves Another $2 Billion in Clunkers Cash

If there’s a chance it’s broke, fix it.  That seems to be the preemptive mantra of federal lawmakers, responding to word that the Cash-for-Clunkers program is ready to run out of gas, or, more accurately, cash. The program, conceived as a way to kick-start...
Marty’s Marketing Minutia

Marty’s Marketing Minutia

Ford’s Tempting Taurus Advertising  Thursday’s reveal of the new advertising for the new 2010 Taurus was held in the vast space of Ford’s digital design studio with stunning video capabilities that were utilized to the fullest. The presentation of...
Spy Shot: 2012 Hyundai Sonata Hybrid

Spy Shot: 2012 Hyundai Sonata Hybrid

The Sonata, codenamed “YF,” was penned at Hyundai’s design studio in Irvine, CA. We were told there was heated debate in the boardroom over the styling direction of the new Sonata. The final design sports a much sleeker, coupe-like roofline....
Taurus Technology Featured in Ad Campaign

Taurus Technology Featured in Ad Campaign

Ford has to show people that while the Taurus nameplate remains, there is a whole new car behind it. Matt Van Dyke, Ford marketing director, says good news about Taurus is that it has very high name recognition, something like 87%. The bad news is that a lot of the...
Nissan Inks Battery Research Deal with Enerdel

Nissan Inks Battery Research Deal with Enerdel

Nissan Motor Company has signed a contract with EnerDel and its parent company Ener1, an Indiana company that has been working on advanced lithium-ion automotive batteries. The research is targeted specifically at developing a new generation of electrical conductive...
Sneak Peak: The BMW Group at Frankfurt 2009

Sneak Peak: The BMW Group at Frankfurt 2009

When the BMW Group for the first time displays all three of its brands under one roof the Frankfurt Motor Show opens this September, the BMW Group for the first time displays all three of its brands under one roof in Hall 11. The highlight of BMW’s 2009 motor...
Nissan Posts ¥16.5 Billion Loss in First Quarter

Nissan Posts ¥16.5 Billion Loss in First Quarter

Nissan Motor Company  Ltd announced a net loss after tax of ¥16.5 billion ($170 million, euro €120 million) in the first quarter of fiscal year 2009, which ends March 31, 2010, compared to net income of ¥52.8 billion yen ($540 million) from the same period a year ago....
Cash-for-Clunkers Funds Could Run Out Fast

Cash-for-Clunkers Funds Could Run Out Fast

Anyone who wondered whether the cash-for-clunkers program would actually spur demand in the moribund U.S. auto market no longer need worry.  The $1 billion federal pot designed to get motorists to trade in their old, inefficient vehicles for newer, high-mileage models...
First Look: 2010 Suzuki Kizashi

First Look: 2010 Suzuki Kizashi

Few products have been asked to play such a significant role, but American Suzuki has a lot riding on the upcoming launch of its 2010 Kizashi sedan. The Japanese maker has long been little more than a niche player in the critical U.S. market – even though it is...
VW AG Q2 Income Drops 83% but Remains in Black

VW AG Q2 Income Drops 83% but Remains in Black

Volkswagen AG, the biggest carmaker in Europe and soon to be owner of Porsche, rung up second quarter results that look like the worst of the Great Recession is over for it, according to our reading of its latest financial statement issued this morning. The...
GM’s Opel Negotiator Tips Hand or Clears Air?

GM’s Opel Negotiator Tips Hand or Clears Air?

The chief negotiator for General Motors on the sale of Opel/Vauxhall in Europe published a blog post yesterday that in my view foreshadowed what GM thinks is a desirable outcome for the impending decision. It is a canny piece of communication in the midst of a...