{"id":68161,"date":"2013-11-26T12:46:09","date_gmt":"2013-11-26T17:46:09","guid":{"rendered":"http:\/\/www.thedetroitbureau.com\/?p=68161"},"modified":"2013-11-26T12:46:09","modified_gmt":"2013-11-26T17:46:09","slug":"hyundai-moves-even-more-up-market-with-gen-2-genesis","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2013\/11\/hyundai-moves-even-more-up-market-with-gen-2-genesis\/","title":{"rendered":"Hyundai Moves Even More Up-Market with Gen-2 Genesis"},"content":{"rendered":"
\"\"<\/a>
The new Hyundai Genesis, codenamed DH, will reach U.S. showrooms for the 2015 model-year.<\/figcaption><\/figure>\n

In the beginning, there was Genesis.\u00a0 The first effort by Hyundai to crack the luxury market was a shock to those who thought Korean carmakers could produce little more than econoboxes.\u00a0 The big sedan \u2013 targeting no less formidable a competitor than the BMW 5-Series \u2013 went on to win the coveted North \u00a0American Car of the Year trophy after its debut in 2008.<\/p>\n

In hindsight, while the original Genesis sedan was unquestionably a big leap for Hyundai, it probably wasn\u2019t quite up to its European competitors.\u00a0 Its design was generic, its ride was plush but hardly the stuff of a 5-Series when it came to flogging the Genesis around corners.\u00a0 Value pricing was a critical part of the equation \u2013 much like the original Lexus models, nearly two decades earlier.<\/p>\n

\"\"<\/a>
Your International Auto News Source!<\/figcaption><\/figure>\n

But Hyundai\u2019s aspirations are anything but modest.\u00a0 During a recent visit to the maker\u2019s R&D center in the Seoul suburb of Namyangju, senior company officials made it clear that they\u2019re readying a number of additional entries into the luxury segment, including an update of their full-size 7-Series fighter, the Hyundai Equus.<\/p>\n

But first up is the second-generation Genesis sedan, which we not only got a close-up look at during our visit, but also a chance to flog around the Namyangju test track.<\/p>\n

<\/p>\n

\"\"<\/a>
The new Genesis will deliver a much more refined interior than the old model, known as the BH internally.<\/figcaption><\/figure>\n

\u201cThe evolved all-new Genesis is the product of Hyundai\u2019s best resources and capabilities and we strongly believe it will be a game-changer in the market,\u201d said Moon Sik Kwon, head of the R&D center, as the covers were pulled off the new 4-door.<\/p>\n

The new Genesis will no longer get lost in the crowd.\u00a0 It picks up where the latest Hyundai Sonata left off, adds design chief Casey Hyun, introducing us to what Hyundai officials describe as the second stage in the development of their Fluidic Sculpture design language.\u00a0 That\u2019s good news.<\/p>\n

(Hyundai freshens up the Elantra. <\/em>Click Here<\/span><\/a> for a closer look.)<\/em><\/strong><\/p>\n

The first example of Fluidic Sculpting, if you will, certainly helped the Sonata stand out in a crowded midsize market but it bordered on an exercise in excess.\u00a0 The Genesis \u2013 befitting the nature of the luxury market \u2013 is a bit more subdued, with a new level of refinement to its curves and creases that will likely better stand the test of time.\u00a0 In Hyun\u2019s words, the new model is \u201cmore voluptuous,\u201d with \u201cfewer lines and greater contrast.\u201d That\u2019s a fair description.<\/p>\n

The second-generation Genesis introduces us to a new hexagonal grille which, says Hyun, will become the new face for Hyundai, in general.\u00a0 There are also new accent lights surrounding the now-standard HID headlamps.\u00a0 LEDs also are used for the fog and taillamps.<\/p>\n

\"\"<\/a>
Hyundai has put a premium on improving steering feel and driving dynamics with the new Genesis.<\/figcaption><\/figure>\n

Proportions are always important in automotive design \u2013 but all the more so in the luxury segment where a maker has to justify, at first glance, the premium it\u2019s asking from buyers. Hyundai wisely chose to go with a rear-wheel-drive platform for the original Genesis, a strategy it maintains with the 2015 model. And that layout is clearly signaled with the sedan\u2019s long hood and cab-rearward layout. Meanwhile, the new model boasts a 3-inch longer wheelbase \u2013 though overall length is barely changed, stretching a mere 0.2 inches. That translates into significantly shorter front and rear overhangs.<\/p>\n

One of the big surprises from the Hyundai development team was the revelation that the weight of the 2015 Genesis will be largely unchanged.\u00a0 We\u2019ve been watching as maker\u2019s try to slash mass wherever possible \u2013 from a more than 10% cut on the latest Porsche 911 to the nearly 800 pound diet for the new Range Rover Sport.<\/p>\n

(Hyundai planning to launch new hydrogen-powered Tucson next spring. <\/em>Click Here<\/span><\/a> for the details.)<\/em><\/strong><\/p>\n

In the case of the new Hyundai, the decision was made to stick with steel for the new Genesis, even as the competition migrates, more and more to aluminum and other lightweight materials. That\u2019s not all bad. The new Hyundai sedan adopts a lot more high- and ultra-high-strength steel \u2013 conveniently sourced at the Hyundai steel mill \u2013 and that translates into a significantly stiffer and crash-resistant body and platform.<\/p>\n

\"\"<\/a>
The old Hyundai Genesis sedan featured an attractive, if generic design.<\/figcaption><\/figure>\n

The huge increase in torsional rigidity plays a major role in meeting one of Hyundai\u2019s top targets for the new Genesis: improved steering and handling, perhaps the old car\u2019s single biggest weaknesses \u2013 indeed, the biggest challenge for Hyundai, in general.<\/p>\n

We were offered a brief opportunity to drive what is still a work-in-progress version of the 2015 Hyundai Genesis, and cautioned that more work needs to be done before the sedan hits the showrooms.\u00a0 Our initial experience was generally positive.\u00a0 The steering is more precise and predictable, with much more feedback than with the old model. The new Genesis was able to neatly slice around corners on a short handling track until we pushed it to its limits.\u00a0 There it began to reveal that more work was needed, the suspension occasionally slamming into the bump stops as we shot from one apex to another.<\/p>\n

It\u2019s not a 5-Series, not yet, anyway, but with a little more tweaking before its launch the new Genesis should be a credible performer.<\/p>\n

Of course, it will help to continue with its two current powertrains, the 3.8-liter V-6 powering a rear-drive offering, the 5.0-liter V-8 available with the new Hyundai HTRAC all-wheel-drive system.\u00a0 The downside is that the maker is \u2013 at least for now \u2013 predicting we\u2019ll see little improvement in fuel economy over the current Genesis line. That could disappoint potential buyers.<\/p>\n

\"\"<\/a>
The new CO2 sensing system can blow in fresh air if it determines drivers might be getting drowsy.<\/figcaption><\/figure>\n

They\u2019ll be a lot more pleased when they get a look at the 2015 Hyundai Genesis interior which reveals as significant a move up-market as the exterior styling. The goal is to \u201cset the standard for all (Hyundai) vehicles to come,\u201d explained design chief Hyun, no low benchmark to have to clear. And the new model delivers with more elegant \u2013 and intuitively placed \u2013 buttons and switches, aluminum, wood and leather accents and such details as contrasting stitching.<\/p>\n

(Hyundai captures top spot on Total Value Index. <\/em>Click Here<\/span><\/a> for details.)<\/em><\/strong><\/p>\n

The back seat is particularly well-equipped, Hyundai planners noting they took in mind the fact that buyers in China are more likely than not going to be chauffeured. Nonetheless, customers in the U.S. will appreciate this detail, as well.<\/p>\n

Practical features include an improved gauge cluster, a new heads-up display system, a standard 8-inch center stack display \u2013 which can be upgraded to 9.2 inches with the 17-speaker Lexicon premium audio package.\u00a0 There\u2019s even a new SIRI voice search available for those who pair the Bluetooth system to an iPhone.<\/p>\n

Technology has become a competitive battleground in the luxury market, and Hyundai promises to have plenty of ammunition at its disposal, including a variety of active safety systems, such as blind spot detection and Automatic Emergency Braking. It will bring the vehicle to a complete stop, if a potential crash is detected, at speeds up to 50 mph. Above that, the system will alert the driver and begin partial braking if the motorist hesitates.<\/p>\n

\"\"<\/a>
Hyundai demonstrates its Emergency Braking System.<\/figcaption><\/figure>\n

Hyundai also is introducing two new features. One is a carbon dioxide sensor which, the maker suggests, can sense whether a motorist might be getting drowsy.\u00a0 The system will automatically vent the cabin if CO2 levels get above 2,500 parts per million.<\/p>\n

(More luxury cars coming, says Hyundai exec. <\/em>Click Here<\/span><\/a> for more.)<\/em><\/strong><\/p>\n

Also on order is a new Smart Trunk system. It\u2019s somewhat similar to the approach Ford has taken on models such as the C-Max \u2013 but you don\u2019t have to waggle your foot under the rear bumper. The trunk will automatically pop open if you have the key fob in your pocket and stand next to it for three seconds.<\/p>\n

Add it all up and Hyundai has big hopes for the new Genesis. The original sedan has done a lot to change perceptions of the brand, and Park Joon Hong, a researcher at the maker\u2019s R&D center hopes the 2015 model, codenamed DH, will take things a step further.<\/p>\n

“Hyundai cars are known for good value for money. But such perception can no longer make us competitive,” he said. The new Genesis sedan will have to stand on its own against some of the world\u2019s toughest competitors whatever the price.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the beginning, there was Genesis. The first effort by Hyundai to crack the luxury market delivered a real shock. But the Korean carmaker hopes to take things a giant step forward with the upcoming launch of its gen-2 Genesis, and TheDetroitBureau.com has the inside story – and pics – of the 2015 remake.<\/p>\n","protected":false},"author":2,"featured_media":68163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[8],"tags":[],"make":[],"post-state":[],"category_old":[151],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/68161"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=68161"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/68161\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/68163"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=68161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=68161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=68161"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=68161"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=68161"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=68161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}