{"id":65526,"date":"2013-09-27T11:36:37","date_gmt":"2013-09-27T15:36:37","guid":{"rendered":"http:\/\/www.thedetroitbureau.com\/?p=65526"},"modified":"2013-09-27T11:36:37","modified_gmt":"2013-09-27T15:36:37","slug":"new-ford-acquisition-could-put-more-smartphone-apps-on-your-dashboard","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2013\/09\/new-ford-acquisition-could-put-more-smartphone-apps-on-your-dashboard\/","title":{"rendered":"New Ford Acquisition Could Put More Smartphone Apps on Your Dashboard"},"content":{"rendered":"
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Ford has purchased Detroit software house Livio to help it expand the number of apps it can offer in-car.<\/figcaption><\/figure>\n

Ford Motor Co. has alternately won praise for its high-tech Sync infotainment system and been slammed for the problems with its MyFordTouch touchscreen interface.\u00a0 But even as the maker struggles to resolve some of those problems it has taken a big step forward in its push to give motorists access to a wide range of smartphone apps and features.<\/p>\n

The Detroit maker has acquired a small suburban Detroit start-up called Livio for $10 million with an eye towards making it simpler to link Sync with motorists\u2019 smartphones.\u00a0 The goal is to come up with an industry standard for connecting those devices. Curiously, Livio\u2019s first big automaker client was Ford\u2019s cross-town rival General Motors, which recently turned to the small, high-tech firm for help with the infotainment systems on its downsized Chevrolet Spark and Sonic models.<\/p>\n

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Stay Connected!<\/figcaption><\/figure>\n

“With the additional expertise Livio provides us, Ford intends to continue to lead the next generation of in-car connectivity with technology advancements that give consumers more options to access their devices on the go,” said Paul Mascarenas, chief technical officer and vice president, Ford Research and Innovation, in a statement.<\/p>\n

Livio, based in the Detroit suburb of Ferndale, originally focused on the production of Internet radios \u2013 a line of products it has continued to offer even as it has switched focus to in-vehicle technologies.<\/p>\n

“At Livio, our philosophy is centered on bringing customers more connectivity with less hassle,” said the firm\u2019s co-founder and CEO Jake Sigal.<\/p>\n

That positioned Livio at the center of what has become one of the fastest-growing niches in automotive technology.\u00a0 Ford is just one of an array of automakers aiming to blur the lines between vehicle infotainment systems and the apps found on the typical smartphone.<\/p>\n

(Automakers drive down prices, move high-tech features from luxury to mainstream. <\/em>Click Here<\/span><\/a> for more.)<\/em><\/strong><\/p>\n

For example, many of the newest Ford Sync-equipped vehicles can play music through the Pandora online service by accessing a motorist\u2019s phone.\u00a0 The new Chevy Sonic and Spark models allow buyers to add navigation for as little as $50 \u2013 a fraction of the traditional price \u2013 by purchasing a smartphone mapping app that then gets displayed on the touchscreen displays of the two minicars.<\/p>\n

Part of the problem is that apps designed for a smartphone don\u2019t necessarily work on a car\u2019s larger screen \u2013 and even if they do, they may be focused on graphic displays. In a vehicle, the motorist\u2019s attention can\u2019t be drawn away from the road, say, to look at a weather map.<\/p>\n

(<\/em>Click Here<\/span><\/a> for a look at Ford’s new Lincoln Black Label series.)<\/em><\/strong><\/p>\n

Livio\u2019s approach has been to work as an intermediary between an automaker like Ford and, for example, an app developer like the Weather Channel.\u00a0 In a discussion earlier this year, CEO Sigal explained that his company\u2019s approach is to provide a uniform software standard that any app vendor can write to.\u00a0 In turn, it\u2019s Livio\u2019s job to create an interface that can translate those apps so they work in a carmaker\u2019s vehicle.<\/p>\n

Think of it as a software translation house.<\/p>\n

About 1.9 million vehicles were sold in 2012 capable of linking up with smartphones. According to London-based GSMA, which represents the global mobile industry, that\u2019s expected to reach 21 million vehicles by 2018.\u00a0 Meanwhile, Ford expected to have 14 million vehicles on the road around the world equipped with Sync by 2015.<\/p>\n

The maker has been able to attract a number of customers by taking an aggressive stand on in-car connectivity solutions \u2013 but it also has had its share of problems. Last November, Consumer Reports magazine noted that Ford fell to 27th<\/sup> out of 28 car brands in its annual reliability survey. While there were some traditional mechanical issues cited by readers, the biggest problem was concerns about the functionality of Sync, MyFordTouch and MyLincolnTouch.<\/p>\n

(What is all that data streaming in and out of your car actually worth? <\/em>Click Here<\/span><\/a> to find out.)<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Ford has purchased a small company from suburban Detroit that began by building Internet radios. But little Livio now could help Ford do a better job at integrating Sync and your smartphone – and delivering more app-based features to your instrument panel. TheDetroitBureau.com explains.<\/p>\n","protected":false},"author":2,"featured_media":65527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[8],"tags":[],"make":[],"post-state":[],"category_old":[151],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/65526"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=65526"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/65526\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/65527"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=65526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=65526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=65526"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=65526"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=65526"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=65526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}