{"id":56764,"date":"2013-01-08T16:37:41","date_gmt":"2013-01-08T21:37:41","guid":{"rendered":"http:\/\/www.thedetroitbureau.com\/?p=56764"},"modified":"2013-01-08T16:37:41","modified_gmt":"2013-01-08T21:37:41","slug":"autonomous-cars-in-vehicle-infotainment-steer-new-direction-at-ces","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2013\/01\/autonomous-cars-in-vehicle-infotainment-steer-new-direction-at-ces\/","title":{"rendered":"Autonomous Cars, In-Vehicle Infotainment Steer New Direction at CES"},"content":{"rendered":"
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Ford Chief Technology Officer Paul Masarenas at this year's Consumer Electronics Show.<\/figcaption><\/figure>\n

Want your friends to get a Glympse of what you\u2019re up to? That\u2019s easy if you\u2019re using the Glympse smartphone app and driving a Ford product equipped with the maker\u2019s latest-generation Sync infotainment system.\u00a0 With the touch of a button and a simple voice command, the technology will allow a driver to send out a bulletin alerting friends where you are \u2013 and where you\u2019re heading.<\/p>\n

\u201cWe\u2019re providing drivers with a rich, real-time and hands-free way to share where they are,\u201d explains Brian Bryan Trussel, the CEO of Glympse, which is showing off its new software \u2013 and its partnership with Ford at this year\u2019s Consumer Electronics Show in Las Vegas.<\/p>\n

CES is the largest trade show in the country and this year organizers are reporting record turnout at an even featuring 3,250 exhibitors spread out across 1.9 million square feet of exhibition space at the Las Vegas Convention Center. And that doesn\u2019t include spin-off gatherings scattered all across Sin City.<\/p>\n

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Hi-Tech!<\/figcaption><\/figure>\n

Traditionally, the show has focused on televisions, audio systems, computers and smartphones, but in recent years automotive technology has come to play a more important role. More than a dozen different automakers have staked out a presence at the 2013 CES, along with scores of hardware suppliers, app makers and other vendors looking to make inroads into the transportation industry.<\/p>\n

Ford has been one of the most active in the field and CEO Alan Mulally has been as frequent a guest as Microsoft founder Bill Gates in recent years.\u00a0 While Mulally has remained in Detroit this time around, preparing for next week\u2019s Detroit Auto Show, Ford is again staking out a highly visible role.\u00a0 The maker is showing off a new developer program it hopes will make it easier for companies like Glympse to come up with apps that can be used with the Sync system.<\/p>\n

Explains chief technology officer, Paul Mascarenas, Ford is “inviting software developers to deliver thoughtful, meaningful solutions that will enhance the driving experience.”\u00a0 They\u2019ll be added to a growing list that already includes Stitcher ratio, Pandora, iHeartRadio and, in the coming weeks, a service dubbed Kaliki, where stories from magazines like Men\u2019s Fitness and Shape will be read out loud.<\/p>\n

Ford is just one of many automakers looking to expand its line-up of apps. But there are plenty of other ways manufacturers are using CES to show off their new in-vehicle technologies.<\/p>\n

Hyundai\u2019s Blue Link system already offers a variety of connectivity, convenience and safety solutions and the maker will add the next-generation Google Maps API to ensure that its navigation database remains up-to-date. That would eliminate the need to regularly order and install expensive DVD-based map updates.<\/p>\n

Like most of its competitors, Hyundai claims its latest Dragon Drive update will improve the ability of its infotainment system to recognize natural voice commands to find music, check the weather or ask for directions. And by tapping into Apple\u2019s Siri concierge system if a motorist owns a new iPhone, it will be easy to find the best restaurant after the show ends.<\/p>\n

Automakers have long relied on proprietary hardware and software systems but that creates a conundrum: technology that is typically expensive and often out-of-date. By linking to smartphones and using more open-architecture based technologies, makers hope to start moving at a speed closer to that of the consumer electronics industry while also driving down costs.<\/p>\n

Chrysler is showing off the first dealer-activated navigation system. Instead of ordering the technology at the time of purchase, a motorist could save money up front and later go back to activate the system. The technology will initially be offered on the new Fiat 500L, Dodge Ram 1500 pickup and SRT Viper sports car but will eventually spread to much of the rest of the maker\u2019s line-up.<\/p>\n

\u201cWith dealer-activated navigation, we are adopting a \u2018no-customer-left-behind\u2019 attitude,\u201d explained Marios Zenios, Vice President- Uconnect Systems and Services.<\/p>\n

In all, automotive-related exhibits are taking up about 100,000 square feet of CES exhibition space, a 5% increase from 2012, according to organizers.<\/p>\n

While much of the emphasis is on infotainment technology, automakers are also exploring more advanced safety and control systems, such as Toyota\u2019s Advanced Automotive Safety Research Vehicle, or AASRV, which the maker is using to test technologies that could serve as \u201can intelligent, always-attentive co-pilot whose skills contribute to safer driving,\u201d says Mark Templin, general manager of the Japanese maker\u2019s luxury brand Lexus.<\/p>\n

(For more on the AASRV, <\/em>Click Here<\/span>.)<\/em><\/strong><\/p>\n

A number of senior industry executives are on hand for this year\u2019s CES, including Audi CEO Wolfgang Durheimer. The German marque\u2019s theme for the show is \u201cElectronic trends over the next decade,\u201d and that covers everything from advanced interior lighting to autonomous driving technology.<\/p>\n

Not so coincidentally, Audi announced this week that it was the first luxury automaker to receive a license to publicly test its self-driving vehicle technology on Nevada roads.\u00a0 The state is the first in the country to formally put in place a registration program for autonomous vehicles \u2013 which some proponents contend could be offered for sale by the end of the decade.<\/p>\n

Audi is demonstrating at CES a less complex piloted driving system that will help a motorist steer through congested traffic at speeds of up to nearly 40 mph.<\/p>\n

\u201cAt Audi you\u2019d be hard pushed to find an innovation that isn\u2019t related to electronics nowadays,\u201d says Ricky Hudi, Head of Electrics\/Electronics Development.<\/p>\n

It\u2019s probably no surprise that the auto industry is getting such a grand welcome to CES. The consumer electronic industry has struggled in recent years and is searching for the next \u201cbig thing.\u201d And in-car technology could become just that.\u00a0 Consider that Rhapsody, another music app that Ford will pair with Sync now finds 40% of its subscribers using the service on the road.<\/p>\n

The most advanced of today\u2019s cars now have more digital technology onboard than you\u2019ll find in the typical home and in the years ahead, that could be true of even the lowest-priced econoboxes. So expect to see automakers stake out an even higher profile at the CES show for years to come.<\/p>\n","protected":false},"excerpt":{"rendered":"

The most advanced of today\u2019s cars now have more digital technology onboard than you\u2019ll find in the typical home and in the years ahead, that could be true of even the lowest-priced econoboxes. And plenty of future automotive technology is on display this week at the Consumer Electronics Show in Las Vegas. TheDetroitBureau.com plugs in with this report.<\/p>\n","protected":false},"author":2,"featured_media":56765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[8],"tags":[],"make":[],"post-state":[],"category_old":[151],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/56764"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=56764"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/56764\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/56765"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=56764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=56764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=56764"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=56764"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=56764"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=56764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}