{"id":56521,"date":"2012-12-28T11:19:19","date_gmt":"2012-12-28T16:19:19","guid":{"rendered":"http:\/\/www.thedetroitbureau.com\/?p=56521"},"modified":"2012-12-28T11:50:02","modified_gmt":"2012-12-28T16:50:02","slug":"beyonce-to-get-new-c7-corvette-at-super-bowl","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2012\/12\/beyonce-to-get-new-c7-corvette-at-super-bowl\/","title":{"rendered":"Beyonce to Get New C7 Corvette at Super Bowl"},"content":{"rendered":"
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Beyonce will help launch the new C7 Corvette during the upcoming Super Bowl.<\/figcaption><\/figure>\n

It\u2019s easy to forget that there\u2019s actually a football game going on during the Super Bowl, what with all the attention paid to the high-profile commercials and the big name acts that anchor the annual halftime show.<\/p>\n

But Chevrolet is hoping that it can be a real Super Bowl stand-out despite General Motors much-publicized decision to yank its ads from the upcoming event. In a creative compromise with the NFL, the Detroit maker plans to place its all-new 2014 Corvette on the 50-yard line during the halftime show and present it to this year\u2019s celebrity performer Beyonce, sources tell TheDetroitBureau.com.<\/p>\n

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Auto News From a Source You Trust!<\/figcaption><\/figure>\n

GM officials would not confirm for the record their involvement in the 2013 game, Chevrolet spokesman Mike Albano only noting that, \u201cWe\u2019ve got a history of being involved with the Super Bowl.\u201d<\/p>\n

That involvement was originally set to end, however. Last May, former GM global marketing czar Joel Ewanick announced that, due to rising costs he called unjustifiable, the maker would not advertise during Super Bowl XLVII.<\/p>\n

<\/p>\n

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An artist's impression of the new C7 Chevrolet Corvette courtesy of Car & Driver magazine.<\/figcaption><\/figure>\n

Ewanick, who built a reputation as a marketing maverick, also pulled GM\u2019s advertising off Facebook immediately prior to the social media site\u2019s closely-watched IPO. Some experts believe that move played a significant factor in Facebook\u2019s unusually poor performance after that initial stock offering.<\/p>\n

Since then, GM officials have signaled a willingness to rethink some of the moves made before Ewanick\u2019s controversial ouster. A return to Facebook is reportedly under study though, until now, there had been no indication the automaker would return to the Super Bowl fold.<\/p>\n

Part of the problem has been the steady rise in pricing, a 30-second spot expected to net around $4 million this coming year.\u00a0 But the other problem is that the game is now overloaded with other automotive advertisers, making it more difficult for a company like GM to stand out.<\/p>\n

Over the years, the Detroit maker has sought out alternatives during similarly \u201cnoisy\u201d events, such as placing some of its vehicles on the field during previous Olympic opening ceremonies.<\/p>\n

While technically such product placement wouldn\u2019t be considered advertising it is nonetheless a potentially effective marketing technique, especially if it gives a product like the all-new Corvette a link to a high-profile pop star like Beyonce who, GM sources report is expected to get to keep the sports car.<\/p>\n

A well-placed insider noted that a one-off version is in the midst of being all but hand-built for the event.<\/p>\n

The seventh-generation Chevrolet Corvette \u2013 known to aficionados as the C7 \u2013 will make its formal debut at the upcoming Detroit Auto Show.\u00a0 The maker has been keeping a tight wrap on details, though a few details have begun leaking out.<\/p>\n

(For a look at top-secret renderings of the new C7 ‘Vette, <\/em>Click Here<\/span><\/a>.)<\/em><\/strong><\/p>\n

Among those GM has confirmed, an all-new LT1 V-8 engine is expected to produce 450 horsepower and 450 lb-ft of torque \u2013 which would make it the most powerful \u201cbase\u201d Corvette ever and the fastest, with 0 to 60 times expected to come in at under 4 seconds.<\/p>\n

That could get Beyonce out from the sidelines to midfield in record time.<\/p>\n","protected":false},"excerpt":{"rendered":"

GM has worked up a unique tie-in that will not only get it back into the Super Bowl – after announcing it wouldn’t advertise during the game. Sources tell TheDetroitBureau.com that the maker is planning to show off the C7, the 2014 Chevrolet Corvette during a halftime show starring Beyonce — with the pop superstar expected to get the specially made sports car.<\/p>\n","protected":false},"author":2,"featured_media":56523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[8],"tags":[],"make":[],"post-state":[],"category_old":[151],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/56521"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=56521"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/56521\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/56523"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=56521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=56521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=56521"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=56521"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=56521"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=56521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}