{"id":49581,"date":"2012-05-02T09:38:35","date_gmt":"2012-05-02T13:38:35","guid":{"rendered":"http:\/\/www.thedetroitbureau.com\/?p=49581"},"modified":"2012-05-02T09:40:58","modified_gmt":"2012-05-02T13:40:58","slug":"will-google-start-selling-autonomous-car","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2012\/05\/will-google-start-selling-autonomous-car\/","title":{"rendered":"Will Google Start Selling Autonomous Car?"},"content":{"rendered":"
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Google is running a fleet of autonomous Prius hybrid test vehicles and has already clocked over 200,000 hands-free miles.<\/figcaption><\/figure>\n

It has built its fortune helping Internet users navigate their way through the Web, but Google\u2019s next big act may be helping commuters navigate their way to work \u2013 hands-free.<\/p>\n

Officials from the Silicon Valley giant have been quietly meeting with their automotive counterparts hoping to take the next step in a pioneering research project aimed at developing a road-ready autonomous car.\u00a0 The technology has long been the stuff of science fiction but is rapidly moving towards the point where it could be incorporated into a real production automobile.<\/p>\n

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Your Inside Source!<\/figcaption><\/figure>\n

The traditional attitude is that autonomous vehicles are \u201c10 years away\u201d and likely always will be, said Anthony Levandowski, who oversees the Google program.\u00a0 But during a recent gathering of automotive engineers in Detroit, Levandowski declared, \u201cI don\u2019t think we need to wait 10 years for the next model or body styles to come out to build this technology.\u201d<\/p>\n

Might Google be ready to go into the car business? The company is signalling that’s not a path it wants to take.\u00a0 As rich as it might be, the car business is a fast way to take a large fortune and turn it into a small one if you’re not successful.\u00a0 If anything, Google would like to team up with an automaker \u2013 perhaps several \u2013 to see its technology go into production as soon as possible.<\/p>\n

Its small fleet of modified Prius hybrids has already logged about 200,000 miles of hands-free driving \u2013 though Levandoswki admits it will likely need quite a bit more before the first autonomous vehicle rolls into your local dealer showroom.\u00a0 Indeed, even today\u2019s most conventional vehicles routinely clock as much as 5 million miles or more of field testing before they\u2019re officially ready for production.<\/p>\n

And there will likely have to be a variety of steps taken to authorize the use of an autonomous vehicle by the average motorist.\u00a0 But the process is beginning.<\/p>\n

Nevada \u2013 where a lot of preliminary testing of the technology has been underway \u2013 recently became the first state to pass specific legislation governing the use of autonomous vehicles.\u00a0 Among other things, a specially licensed driver must still be sitting behind the wheel ready to take over, if necessary.\u00a0 You can\u2019t be sitting in the back, working on your morning Powerpoint presentation. And even if the vehicle is doing the hard work that human backup will still be barred from drinking.<\/p>\n

Meanwhile, David Strickland, the head of the National Highway Traffic Safety Administration, says the federal agency is now preparing to step in \u2013 a move that would help establish the necessary federal regulations.<\/p>\n

Insurance companies will also need step in.\u00a0 But several have already signaled that they\u2019re ready to support the right technology, betting that it can actually deliver a big improvement over what humans do behind the wheel.\u00a0 The trade group, the Insurance Institute for Highway Safety, has already given its stamp of approval to several less complex systems, such as Volvo\u2019s City Safety, which can automatically bring a vehicle like the S40 to a screeching halt to avoid a potential collision on urban streets.<\/p>\n

\u201cWe\u2019re talking to every company to see what their level of excitement is,\u201d said Google\u2019s Levandoswki.<\/p>\n

\u201cSignificant\u201d is likely the answer Google is getting from many manufacturers.\u00a0 Volkswagen has been an active proponent, as have BMW and General Motors, among others.<\/p>\n

Teaming up with Carnegie Mellon University, the Detroit maker won an early test of autonomous technology sponsored by DARPA, the Defense Department\u2019s advanced research arm.\u00a0 Its latest technology has taken a significant leap forward \u2013 as TheDetroitBureau.com recently reported.\u00a0 (<\/em>Click Here<\/span><\/a> for that report.)<\/em><\/strong><\/p>\n

GM\u2019s Cadillac brand is taking the lead, field-testing a technology it calls Super Cruise, that can do almost anything a human can — \u201cunder certain optimal conditions,\u201d it cautions, meaning its own technology is not quite ready for the street.<\/p>\n

Google is positioning its technology as all but road-ready and hoping that GM or some other maker will want to play a game of technological leapfrog.\u00a0 It wouldn\u2019t be the first time.\u00a0 Traditionally, automakers were loath to reach outside when developing technologies that could give them a significant competitive advantage.\u00a0 No longer.\u00a0 Today, they simply don\u2019t have the in-house resources to do it all.<\/p>\n

Outside suppliers have done much of the heavy lifting on systems like Volvo\u2019s City Safety, on radar-guided Active Cruise Control and on other semi-autonomous technologies.\u00a0 And automakers aren\u2019t limiting their alliances to just traditional automotive suppliers.\u00a0 Ford got a significant head start in the expanding world of onboard infotainment by turning to Microsoft for help developing its popular Sync system.<\/p>\n

GM, Ford, Daimler, Volkswagen and plenty of other makers have been establishing research centers in Silicon Valley to tap the resources of California\u2019s high-tech capital.\u00a0 Could they turn to Google for its autonomous driving know-how?<\/p>\n

“The most important thing computers can do in the next 10 years is drive a car,” said Levandowski. \u00a0And Google is betting that as that day approaches manufacturers will scramble to find partners who can make it happen as quickly as possible.<\/p>\n","protected":false},"excerpt":{"rendered":"

It has built its fortune helping Internet users navigate their way through the Web, but Google\u2019s next big act may be helping commuters navigate their way to work \u2013 hands-free. The tech firm is now actively looking for automotive partners to help put its autonomous vehicle technology into production, as TheDetroitBureau.com reports.<\/p>\n","protected":false},"author":2,"featured_media":49582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[8],"tags":[],"make":[],"post-state":[],"category_old":[151],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/49581"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=49581"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/49581\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/49582"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=49581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=49581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=49581"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=49581"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=49581"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=49581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}