{"id":42044,"date":"2011-08-31T09:05:27","date_gmt":"2011-08-31T13:05:27","guid":{"rendered":"http:\/\/www.thedetroitbureau.com\/?p=42044"},"modified":"2011-08-31T09:05:27","modified_gmt":"2011-08-31T13:05:27","slug":"first-look-land-rover-defender-concept","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2011\/08\/first-look-land-rover-defender-concept\/","title":{"rendered":"First Look: Land Rover Defender Concept"},"content":{"rendered":"
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Land Rover will reveal the DC100 concept at the upcoming Frankfurt Motor Show.<\/figcaption><\/figure>\n

Underscoring its aggressive product development program, Land Rover will reveal an all-new concept version of its big Defender sport-utility vehicle at the upcoming Frankfurt Motor Show.<\/p>\n

The update of what is arguably the British maker\u2019s most iconic model will go into production in 2015, though Land Rover officials caution \u201cthere is no current decision\u201d on whether to bring the reborn Defender back to North America.\u00a0 Perhaps not, but as TheDetroitBureau.com recently reported, that is something Land Rover is hoping to accomplish if it can meet U.S. regulations \u2013 and lay out the necessary business plans.<\/p>\n

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Get the Complete Story!<\/figcaption><\/figure>\n

The new Land Rover Defender, we earlier reported, will be part of a much more aggressive product program that is kicking off with the current launch of the all-new Range Rover Evoque, and which also includes a variety of new powertrains, including the brand\u2019s first hybrid, a plug-in.\u00a0 (<\/em>Click Here<\/span><\/a> for that story.)<\/em><\/strong><\/p>\n

“Replacing the iconic Defender is one of the biggest challenges in the automotive design world,\u201d said Land Rover Design Director Gerry McGovern. \u00a0\u201cThis isn’t a production-ready concept but the beginning of a four-year journey to design a relevant Defender for the 21st century.”<\/p>\n

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For the moment, there are no plans to export the next Defender to the U.S.<\/figcaption><\/figure>\n

Dubbed the DC100, the prototype will be used to generate consumer feedback to help finalize the design and features of the next-generation Defender.<\/p>\n

The Defender is a direct descendant of the original Land Rover launched back in 1948.\u00a0 It was originally introduced in 1983 as the Ninety – – a reference to its wheelbase in inches.\u00a0 A larger Land Rover One Ten followed, along with the 127.\u00a0 Back then, the only other model in the brand portfolio was the high-line Range Rover.<\/p>\n

The name was switched to Defender in 1989 following the addition of a third product line, the Discovery.<\/p>\n

The Land Rover Defender finds extensive use in military, as well as civilian, applications.\u00a0 It\u2019s also shown up in Hollywood, becoming the vehicle of choice for fictional adventurer Lara Croft of \u201cTomb Raider.\u201d<\/p>\n

The 2015 target date for a new Defender is no accident.\u00a0 The SUV will need a major redesign to meet updated European safety standards, notably including new rules for pedestrian impact protection.<\/p>\n","protected":false},"excerpt":{"rendered":"

Confirming an earlier exclusive on TheDetroitBureau.com, Land Rover says it will reveal a concept version of the next Defender SUV at the upcoming Frankfurt Motor Show. Here’s a first look at the DC100 prototype.<\/p>\n","protected":false},"author":2,"featured_media":42045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[8],"tags":[],"make":[],"post-state":[],"category_old":[151],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/42044"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=42044"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/42044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/42045"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=42044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=42044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=42044"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=42044"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=42044"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=42044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}