{"id":37294,"date":"2011-03-17T00:01:38","date_gmt":"2011-03-17T04:01:38","guid":{"rendered":"http:\/\/www.thedetroitbureau.com\/?p=37294"},"modified":"2011-03-16T22:50:12","modified_gmt":"2011-03-17T02:50:12","slug":"apparently-chevy-is-ok-afterall","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2011\/03\/apparently-chevy-is-ok-afterall\/","title":{"rendered":"Apparently, Chevy is OK afterall"},"content":{"rendered":"<p><a href=\"\/wp-content\/uploads\/2011\/03\/ChevroletLogo2010.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-37296\" title=\"Chevrolet Logo\" src=\"\/wp-content\/uploads\/2011\/03\/ChevroletLogo2010-300x100.jpg\" alt=\"\" width=\"300\" height=\"100\" \/><\/a>Remember the brouhaha last summer when General Motors was apparently trying to kill the Chevy nickname?<\/p>\n<p>Well, that plan seems to have been forgotten.<\/p>\n<figure id=\"attachment_34531\" aria-describedby=\"caption-attachment-34531\" style=\"width: 152px\" class=\"wp-caption alignleft\"><a href=\"\/subscribe\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-34531\" title=\"Subscribe 18\" src=\"\/wp-content\/uploads\/2011\/01\/Subscribe-18.jpg\" alt=\"\" width=\"152\" height=\"91\" srcset=\"https:\/\/thedetroitbureau.com\/wp-content\/uploads\/2011\/01\/Subscribe-18.jpg 152w, https:\/\/thedetroitbureau.com\/wp-content\/uploads\/2011\/01\/Subscribe-18-150x91.jpg 150w\" sizes=\"(max-width: 152px) 100vw, 152px\" \/><\/a><figcaption id=\"caption-attachment-34531\" class=\"wp-caption-text\">Protecting Cultural Icons!<\/figcaption><\/figure>\n<p>GM\u2019s U.S. vice president for Chevrolet, Rick Scheidt, used the nickname in a press release bragging about the increasing four-cylinder take rate for Chevy, err, Chevrolet vehicles.<\/p>\n<p>\u201cChevrolet\u2019s investment in advanced engine technology is reflected in the increased popularity of our four-cylinder models,\u201d Scheidt said. \u201cThese technologies offer the performance and refinement drivers expect from <em>Chevy <\/em>in smaller engines that deliver the fuel efficiency they want.\u201d<\/p>\n<p><!--more-->In June, GM released what officials later described as a &#8220;poorly worded&#8221; memo to employees encouraging them not use the popularized nickname Chevy when referring to the Chevrolet brand. GM quickly backpedaled, sending out a media release saying that: &#8220;We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover &#8216;Chevy&#8217;.&#8221;<\/p>\n<p>The word Chevy is a cultural icon, embraced in the company\u2019s past commercials and in Don McLean\u2019s famous song, \u201cAmerican Pie.\u201d<\/p>\n<p>The leaked memo caused quite a stir as most Chevy lovers couldn&#8217;t believe that GM would ever attempt to discourage the usage of the beloved nickname.<\/p>\n<p>Looks like Chevrolet\u2019s U.S. vice president has decided that Chevy is OK afterall.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So is it OK to say Chevy or not? Looks like at least one high-level GM exec is OK with the beloved nickname. Read about it, exclusively, at TheDetroitBureau.com<\/p>\n","protected":false},"author":40,"featured_media":37296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[8],"tags":[],"make":[],"post-state":[],"category_old":[151],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/37294"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=37294"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/37294\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/37296"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=37294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=37294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=37294"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=37294"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=37294"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=37294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}